Join the 7DAYS #DoubleCreamChallenge on TikTok to win exclusive merch and meet your idols!
If there’s one thing we’ve learned from all the crazy food trends that have popped up over the years, it’s that Malaysians LOVE mixing things together. From seemingly-strange combinations like pisang goreng cheese and nasi lemak ice cream, to the simple “Michael Jackson” drink that mixes soya bean together with cincau, it seems we’re no strangers to such culinary innovation.
And now, 7DAYS is adding that to the mix by launching their all-new Double Cream flavours… which they will be celebrating by bringing together two big musical icons of opposing genres in Malaysia, in a ear-catching tune called: ‘Gandingan Tergempak Malaysia‘ (Malaysia’s Greatest Mix).
Here’s what the song (and accompanying music video) entails…
Naim Daniel and Bunga play as two 7DAYS flavours, in a musical battle
The collaboration boasts local artists Naim Daniel and Bunga, to launch the mix of two new exciting flavours, namely Double Cream Chocolate Vanilla and Double Cream Vanilla Forest Berries through the Gandingan Tergempak Malaysia song and music video! Within the song, Naim Danial plays the character of a suave, luxurious crooner to represent the decadent nature of Double Cream Chocolate Vanilla; while Bunga plays an edgy, high-energy rapper that represents the fresh, sweet yet tart nature of Double Cream Vanilla Forest Berries.
Here, they “battle” it out through song and dance on whose flavour is the best. The song ends with them coming together through the mix of Vanilla in both flavours, presenting a quirky and electrifying, yet satisfying feeling at the end of the video.
And that’s not all… YOU can take part in the trend too!
Participate in their #DoubleCreamChallenge to win exclusive prizes!
7DAYS is calling upon Malaysians to try out the new flavours and dance to the new song’s signature moves to win weekly exclusive prizes via the #DoubleCreamChallenge. The grand prize includes signed ‘Gandingan Tergempak’ merchandise set by Naim Daniel and Bunga with meet and greet passes, followed by first place prizes of Gandingan Tergempak 7DAYS varsity jackets, second place prizes of Gandingan Tergempak 7DAYS crossbody bags, and consolation prizes of 7DAYS Double Cream tote bags.
To join the Double Cream Challenge, all you’ll have to do is just purchase and scan the QR code on any 7DAYS packets, and upload a TikTok or Instagram video of you dancing to the signature moves from ‘Gandingan Tergempak’ and stand a chance to win exciting prizes. The #DoubleCreamChallenge is available until 14th July 2024.
“Our commitment in fostering joy and togetherness evolves with modern consumer habits, such as the desire for new exciting flavours or participating in new online trends. So we at 7DAYS want you to come and join in the fun and show us your best moves!” – Cindy Yeo, Senior Manager, Marketing of Muchico Bakery Sdn Bhd
Additionally, there will also be activities happening at Sunway Pyramid from 25th to 28th July 2024, which includes roadshows, sampling opportunities, and even a meet and greet session where you could get a chance to meet Naim Daniel and Bunga themselves!
For more information on the 7DAYS Double Cream campaign, do check out their website at www.7days.my.
