We visited iCAUR Damansara… this AIN’T Your Dad’s Old Car Showroom
If you’ve been waiting for a reason to geek out over electric cars (like my boss does), this is it. iCAUR Malaysia has officially launched iCAUR Damansara, its flagship dealership that’s all about giving Malaysians a next-level, customer-first EV experience. And we had a chance to experience it!
Owned and operated by Carramax Luxe Sdn. Bhd., the new dealership is more than just a car showroom it is fun, stylish, and effortless.
Men Lin Bo, Executive Vice President of Chery Corporate, during the launch:
“Standing tall and bold in the heart of Kuala Lumpur, iCAUR Damansara is the latest milestone in the iCAUR Malaysia growing network, which now includes seven dealerships across Malaysia, with more locations planned in Q4 2025.”
Yep, that’s right, seven dealerships and counting. The brand’s expanding faster than your TikTok feed during a Netflix finale.
According to Ricky Chia, Director of Carramax Luxe Sdn Bhd:
“As the flagship outlet, iCAUR Damansara sets the benchmark for iCAUR Malaysia’s service network. From fun customer spaces to a fully equipped body and paint shop, and foremost technical expertise, we are committed to delivering exceptional service to Malaysian customers.”
And when they say fun customer spaces, they mean it. The new 40,000-square-foot facility features a sleek showroom that can fit up to eight vehicles, a dedicated delivery bay, and even five EV charging bays just for customers.
But the real flex? The customer lounge, think cozy café meets gaming hub. It’s got two Nintendo consoles, free Wi-Fi, coffee, soft drinks, and snacks. So even if your car’s getting serviced, you’re basically chilling in style.
But speaking of service, the after-sales centre is no joke. With eight fully equipped service bays, a complete Body and Paint (B&P) section, aluminium body repair equipment, and vehicle wrapping and PPF services, iCAUR Damansara is ready to keep your ride looking crisp and running smooth.
The team behind all this? A powerhouse lineup of 12 sales consultants, 11 service technicians, and 10 Body and Paint specialists, all geared to service up to 520 vehicles per month. That’s some serious dedication to keeping Malaysians’ EVs happy.
And iCAUR isn’t slowing down anytime soon. The brand’s aiming to hit nine full-fledged dealerships and 18 sales points by the end of 2025. No matter where you are, you’ll soon have easy access to their next-gen EV magic.
You can check out iCAUR Damansara yourself at Lot 2814, Jalan Damansara, Kampung Sungai Penchala, 60000 Kuala Lumpur.
🕘 Showroom hours:
- Mon–Sat: 9.00 AM – 6.00 PM
- Sun & PH: 10.00 AM – 5.00 PM
🧰 Service Centre hours:
- Mon–Sat: 8.15 AM – 5.15 PM
- Closed on Sundays & Public Holidays
More info? Hit up www.icaur.com.my or just drop by to see what the future of driving looks like, Malaysian-style. ⚡
