Brands That Sound Different: Naga DDB Tribal Goes Sonic
If brands were people, most of them have mastered the outfit… but are still awkwardly silent when they walk into a room. 😬
That’s exactly what Naga DDB Tribal is fixing with its new Collaborative Alliance with Amplitone — a move that officially puts sound at the centre of brand experiences.
Why this matters (especially now)
Scroll culture is brutal. Attention spans are short, feeds are noisy, and visuals alone just don’t cut it anymore. Naga DDB Tribal, known as The Experience Makers, believes brands need to hit more than just your eyes — they need to hit your feelings. And sound? Sound goes straight to the emotions.
“The Naga Network was built on the belief that collaboration is the future of our industry,”
said Kristian Lee, Group Executive Director of Foetus Group. “Clients today seek partners who can bring together diverse expertise to create holistic brand ecosystems. Our alliance with Amplitone ensures our clients are not only seen, but heard and felt.”
Enter: Sonic branding, main character energy 🎧
Amplitone isn’t your average sound studio. Founded by Rendra Zawawi and Alvin Wee, the studio turns brand vibes into actual audio identities — think sonic logos, brand anthems, and immersive soundscapes that stay stuck in your head (in a good way).
Their credentials? Straight out of Hollywood. They’ve worked on iconic titles like American Horror Story, The Last of Us Part II, Encanto, Top Gun, and The Walking Dead, collaborating with legends like Hans Zimmer and Mac Quayle.
“Sound has the power to shape emotion and memory in ways that visuals alone cannot,”
said Rendra Zawawi, co-founder of Amplitone. “Through this alliance with Naga DDB Tribal, we’re excited to help brands define their sonic identity — translating their essence into immersive experiences that resonate deeply with audiences.”
Sound is the new brand flex
Just like colours, fonts, and logos, sound is now a serious brand asset. A good sonic identity builds instant recall — you feel the brand before you even see it. With this alliance, the Naga Network is levelling up into a fully multi-sensory ecosystem.
“Strategic partnerships are central to how we are building the Naga Network,”
said Farrah Harith McPherson, Chief Growth Officer of Naga DDB Tribal. “This Collaborative Alliance reflects our commitment to diversification and integration — ensuring we can offer clients a complete brand ecosystem. As The Experience Makers, we understand that meaningful engagement today requires activating all senses. Sonic branding allows us to strengthen brand worlds in a way that is distinctive, emotional and future-ready.”
The bigger picture
This alliance is another milestone for the Naga Network — a curated collective of specialist partners designed to give brands everything they need under one integrated framework. In a world where brands are fighting for attention everywhere, sound isn’t optional anymore.
It’s the difference between being noticed… and being remembered. 🔊✨
