CapitaLand donates RM200k worth of items to help 2,600 kids and families in need
CapitaLand Group, with support from its philanthropic arm, CapitaLand Hope Foundation (CHF), has contributed RM200,000 worth of daily necessities and educational supplies to approximately 2,600 beneficiaries through its #GivingBersama 4.0 initiative. The community initiative is part of CapitaLand’s annual #GivingAsOne global campaign. It aims to support beneficiaries from orphanage homes, schools and low-income families in Penang, Klang Valley, Pahang and Johor.
From 23 October to 20 December 2024, CapitaLand staff volunteers came together to make a meaningful impact. They supported nearly 800 underserved children from 21 homes and over 1,800 beneficiaries from 600 low-income families. Unit Mutiara Food Bank in Penang and various Jabatan Kebajikan Masyarakat Malaysia offices in Kuala Lumpur, Kuantan, and Johor collaborated to identify these beneficiaries.
CapitaLand turns a shopping mall bazaar for families in need
For the first time, CapitaLand introduced a shopping mall bazaar experience to bring excitement and joy to the beneficiaries. Through this unique roving initiative, beneficiaries were able to select essential supplies from an array of stalls. Staff volunteers help set up the stalls in community halls across Malaysia.
Ms Selina Ng, Head, Retail, CapitaLand Investment (Malaysia), said:
“This is the fourth year of our #GivingBersama initiative, and we are proud to continue supporting low-income families in need. To make this year’s efforts to give back to the community even more impactful, our staff volunteers brought a shopping mall bazaar concept to the community halls, offering low-income families a joyful and unique experience. We are heartened by the positive response and are immensely proud of our volunteers, whose dedication and creativity brought this meaningful initiative to life as we strive to improve the well-being of vulnerable groups. Besides the bazaar, necessities were also distributed to orphanages.”
The bazaar stalls offered a wide variety of items, including household essentials, fresh fruits and vegetables, healthy drinks and snacks, stationery and more. This created an engaging and fun shopping experience for beneficiaries and their families. They also received reusable trolley shopping bags and non-woven bags, which allowed them to bring their selected items home.
Additionally, CapitaLand gifted shopping vouchers for use at its malls in Malaysia to extend support beyond the event. For beneficiaries who required assistance, staff volunteers ensured that the selected items were delivered to their homes. Beyond the bazaar, staff distributed daily necessities and educational supplies to underserved children from 21 orphanages in Klang Valley.
“At CapitaLand, we are committed to building resilience in the communities we operate in. This year, more than 180 CapitaLand staff volunteers rallied and contributed over 1,400 volunteer hours to uplift vulnerable groups in Malaysia. Since 2011, CapitaLand, with the support of CHF, has helped over 16,100 beneficiaries and donated more than RM2.6 million in Malaysia,” – Selina Ng, Retail, CapitaLand Investment
Held annually in September and October, CapitaLand’s #GivingAsOne campaign brings together staff, tenants, business partners and customers to uplift the lives of vulnerable groups in the communities where it operates. In 2024, over 8,900 volunteers across 17 countries contributed more than 46,000 volunteer hours, benefitting over 13,000 individuals.
CapitaLand’s presence in Malaysia spans multiple asset classes including residential, retail, lodging, logistics and business parks. Its retail network comprises seven malls, namely Melawati Mall in Taman Melawati and six owned by CapitaLand Malaysia Trust – 3 Damansara in Petaling Jaya, East Coast Mall in Kuantan, Gurney Plaza in Penang, The Mines in Seri Kembangan and a majority interest in Queensbay Mall in Penang and Sungei Wang Plaza in Kuala Lumpur. CapitaLand also operates Nusajaya Tech Park, which is a 210-hectare industrial park located at Iskandar Puteri, Johor.
For more information about #GivingBersama 4.0, check out this link.