Chagee Malaysia is now Halal certified!

CHAGEE Malaysia, a premium tea beverage brand, has acquired Halal certification from the Department of Islamic Development in Malaysia (JAKIM) for five of its outlets, with 30 more in the pipeline to be Halal certified by the end of the year.

Tea lovers can continue to enjoy their favorite CHAGEE brews with renewed trust and confidence thanks to the Halal certification.

Chagee
(From left to right) Ng Jia Jun, Deputy General Manager of CHAGEE Malaysia, and Jack Chong Cai Liang, Head of CHAGEE International received the Halal Certification for CHAGEE Malaysia, from Mohd Shahril Bin Abd Samat, Senior Assistant Director of the Department of Islamic Development in Malaysia (JAKIM)

CHAGEE is charging forward

CHAGEE aspires to continually reinvent its beverage menu and in-store engagements in order to promote a healthier lifestyle by capitalizing on its brand’s unique premise of offering the best tea flavors with a premium experience.

Through this strategy, CHAGEE unveiled its upcoming branding and flagship experience for its tea friends to immerse themselves in CHAGEE’s distinct offerings.

CHAGEE is bringing back its most popular campaign, “Big Big News, Big Big Tear & Win!” promo blitz on 7 October 2023, presenting the highest prize pool yet, to honor the historic celebration of its Halal certification and to stir consumers’ excitement surrounding this significant milestone. The Dior Saddle Pouch Bag, Gucci Cardholder, YSL Lipsticks, L’Occitane Lotion, dUCK Shopping Bag, free CHAGEE Milk Tea, and many more amazing items are up for grabs. Customers can instantly upgrade to a Big Big Cup by purchasing any large White Peach Oolong Milk Tea, Jasmine Green Milk Tea, or Da Hong Pao Milk Tea (700 ml). They can then open the cup’s bottom cover to reveal their fantastic prize!

CHAGEE Malaysia wants to open its 300th shop by 2025 while continuing to work in stages to ensure all its outlets are Halal-certified.

 

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