Pause, Rest and Be Better with Coway BEREX

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Coway, the Best Life Solution Company, has marked a new milestone with the launch of its highly anticipated innovative rest and wellness brand, Coway BEREX, crafted to elevate Malaysians’ resting experience in the comfort of their own homes. Rooted in the essence of “Bed & Relax“, the brand seamlessly intertwines advanced solutions with cutting-edge technology and sophisticated design to propel Malaysians forward into a new era of unwinding and relaxation that goes beyond the ordinary.

At the heart of Coway BEREX lies a bold mission to elevate rest to a new level in Malaysian households by introducing a new dimension of comfort for all. Coway BEREX aims to rejuvenate, restore, and empower Malaysians amidst the hustle and bustle of modern life. In the pursuit of stress relief and relaxation, Coway BEREX sets a new benchmark for holistic home comfort, embodying a future where rest and relaxation are not just fleeting luxuries but essential to your daily well-being.

***From left:*** Ryan Jung, Head of Marketing and Product Division of Coway Malaysia, Kyle Choi, CEO of Coway Malaysia and Edna Ho, BEREX Product Specialist posing with Coway BEREX product lineups, during the official launch of Coway BEREX.

With innovation at the core of its creations, Coway BEREX’s inaugural product lineup includes PEBBLE and MINE massage chairs as well as the innovative MASSAGE BED, each catering to various rest and relaxation needs.

PEBBLE: Ultimate Relaxation in Modern Hues

Available in a stylish palette of Mystic Gray, Sand Beige, Hazy Blue, and Terracotta Pink, PEBBLE is a hybrid massage chair boasting a cocoon-shaped design, offering 11 massage modes with adjustable 3D massage rollers for greater intensity and elevated home massage experience.

Equipped with a body scan sensor and adjustable airbag settings, the PEBBLE ensures tailored comfort, complemented by 2-zone heat therapy for the back and hips, while its wireless heated massage cushion provides extra comfort precisely where you need it. Designed with an ergonomic SL frame, the chair contours perfectly to your body, using an S-line track to relieve fatigue from neck to waist, while the L-line track from waist to thighs.

MINE: Compact Chair with Full-Body Comfort

MINE is a compact massage chair designed for a comprehensive full-body massage experience. It is Malaysia’s first compact massage chair that offers convertible knee-to-calf massage therapy. With 12 massage modes, advanced body scanning technology, 3-zone heat treatment, adjustable roller positions and reflexology features like foot rollers and airbags; all in a sleek, space-saving design. The MINE massage chair comes in three elegant colours, Champagne Beige, Rose Brown and Ink Black, it would truly be a delight to have in any home.

MASSAGE BED: Spa-Like Relief with Thermal Massage

MASSAGE BED offers high-powered full-body massage with a 90cm-long flat track massage concept targeting the entire spine down to the tailbone. Featuring up to 30 massage modes and 12 intensity levels, along with a heated massage cushion for enhanced comfort, its advanced 3D thermal massage system includes heated rollers and adjustable roller positions for targeted relief. Plus, the Bluetooth feature enhances the experience with soothing audio, while a complimentary leg massager delivers professional-level relief for sore calves and thighs. The sophisticated MASSAGE BED can be converted into an ottoman-style seat while not in use, fitting into any contemporary home design with its Champagne Beige and Ink Black colour options.

“At the intersection of technology and luxury, Coway BEREX aims to create a harmonious sanctuary that transforms every home into a space of comfort and rejuvenation. Reaffirming our beliefs in the importance of quality rest and that everyone deserves a moment to pause, rest, and ultimately be better.” – Kyle Choi, Chief Executive Officer of Coway Malaysia.

This November, Coway BEREX is hitting the streets with an experiential truck tour, making stops at popular spots like Publika from 8^th to 10^th November, TRX Exchange from 15^th to 17^th November 2024, Lot 10 from 18^th to 24^th November and Desa Park City on 30^th November. Malaysians are invited to explore Coway BEREX’s “revolution in relaxation” firsthand by trying out the PEBBLE, MINE, and MASSAGE BED. Adding a fun and interactive element, the tour will also feature games where Malaysians can participate to win pre-mixed tea or perfume blends from the Perfume Bar and Tea Bar which aim to create a memorable, personal touch in their journey towards relaxation.

***From left:*** Kyle Choi, CEO of Coway Malaysia and Ryan Jung, Head of Marketing and Product Division of Coway Malaysia with the Coway BEREX truck which will be hitting the streets for an experiential tour at several locations in Klang Valley which are Publika, Lot 10, Desa Park City and The Exchange TRX throughout November 2024.

The launch of Coway BEREX marks a significant chapter in Coway’s mission to enhance the quality of life for Malaysians. With a focus on innovation and wellness, Coway continues to set new standards in home comfort and relaxation. Beyond the initial offerings, more innovative products will be launched under Coway BEREX, further expanding the landscape of restful living. For more information, visit www.coway.com.my/products/berex.