Eat Oats, Not Air – Quaker’s Guide to Glowing Up

Okay Malaysia, let’s be real — we’re stressed, we’re busy, and our diets? Err… let’s just say Maggi at 2am is practically a love language. But here’s the tea (or should we say oat milk latte?): 54.4% of Malaysians are now overweight or obese. Yup, more than half of us. On top of that, millions are struggling with high blood pressure, cholesterol, and diabetes.

So what’s the move? Quaker — yes, the oats with the old white dude on the pack — just dropped their Jom Quaker Fit Campaign at Sunway Velocity, and it’s basically telling us:

Don’t starve yourself. Don’t cut joy. Just swap smart.

Why Oats? Why Now?

Think of oats as the superhero grain your body didn’t know it needed. Backed by 80+ studies (that’s like more research than half our uni assignments), oats are packed with beta-glucan — a fancy fibre that:
Keeps you fuller, longer (so no more 11am hangry rants).
Helps regulate blood sugar (goodbye sugar crashes).
Supports heart health (swipe left on stroke and heart disease).

Basically, oats = less “yoyo dieting,” more “I actually feel alive after breakfast.”

The Vibes at the Launch

The campaign launch wasn’t your typical boring health talk. Think:

• Expert panels breaking down why Malaysians need more fibre in their lives (spoiler: we eat way too much refined carbs).
• A live cooking demo with Consultant Dietitian Georgen Thye showing how oats can be transformed into legit tasty meals. Forget plain bubur oats — they whipped up savoury porridge, local-style snacks, and dishes that even your nenek would approve of.

And the main message? “Eat better, not less.” Which is honestly refreshing in a world where diet culture still screams “cut, restrict, suffer.”

Join the Movement

Quaker’s also running a 30-Day Challenge across 70 retail outlets where you can:
Get a free body composition check (aka, find out if your nasi lemak belly is lying).
Collect recipes and inspo from influencers who swear by oats.
Actually feel healthier in 30 days (without giving up teh tarik).

TL;DR for the TL:

• Malaysians are getting unhealthier, fast.
• Oats might be the lowkey cheat code to better energy, digestion & weight management.
• Quaker’s campaign is here to prove healthy eating doesn’t need to be boring or restrictive.

So if your current “meal plan” is basically bubble tea + roti canai on repeat, maybe it’s time to slide some oats into the chat.