Etika donates over RM250k in aid to flood-affected families
In response to the devastating floods displacing communities across Malaysia, beverage company Etika has stepped forward as the largest contributor of in-kind donations to Yayasan Food Bank Malaysia during this flood season and throughout 2024.
Known for popular Malaysian drinks such as Tropicana, Mountain Dew, and WONDA; Etika has provided more than RM250,000 worth of essential products, including dairy-based beverages (Goodday Milk), bottled water (Bleu Mineral Water), and energy drinks (WONDA Coffee) amounting to over 7,000 cartons or nearly 130,000 bottles and cans.
These contributions support both flood victims and volunteers working on the ground, including frontline personnel from APM, BOMBA, PDRM, RELA, and local NGOs involved in rescue and relief efforts.
This effort aligns with Prime Minister Datuk Seri Anwar Ibrahim’s recent call for private sector organizations to unite to support flood relief efforts.
“Etika’s swift action in providing aid reflects its genuine concern and strong spirit of solidarity in supporting the community during these challenging times [exemplifying] the spirit of corporate Malaysia at its best.”
– Datuk Seri Anwar Ibrahim
Etika has been one of Yayasan Food Bank Malaysia’s largest contributors since 2019
Building on its corporate social responsibility (CSR) legacy, Etika has consistently partnered with NGOs and other organizations to maximize its impact on communities in need.
Etika’s collaboration with Yayasan Food Bank Malaysia (YFBM) started in 2019, becoming one of its largest contributors during the early days of the COVID-19 pandemic. This partnership has grown stronger over the years, enabling both organizations to tackle pressing challenges, including the ongoing flood relief efforts.
With more than RM250,000.00 worth of products donated for this round, Etika has built a strong
collaboration with Yayasan Foodbank Malaysia and other organisations, contributing over
12,000 cartons of essential beverage products with an estimated worth of RM430,000.00 to date.
“We are grateful to Etika Sdn Bhd for their contributions to flood victims, frontline workers, volunteers, and the wider community through Yayasan Food Bank Malaysia. Our collaboration continues, and every contribution is deeply appreciated.”
– Y.A.M. Tengku Datin Paduka Setia Zatashah binti Sultan Sharafuddin Idris Shah, Yayasan Food Bank Malaysia’s Chairperson, Board of Trustees.
Beyond being the largest contributor, Etika is also extending their efforts on the ground by mobilizing a dedicated team of volunteers to ensure aid reaches affected areas swiftly and effectively.
“In this moment of adversity, we believe that every small effort counts.
The floods have deeply impacted many lives, and it is both our corporate and human responsibility to step up and provide support. More than just contributing products, we believe in being part of the collective effort to help communities rebuild and recover.”
– Santharuban Thurai Sundaram, Chief Executive Officer of Etika Sdn. Bhd. for Malaysia, Singapore, and Brunei.
The company’s CSR efforts go beyond floods
Over the years, the company has spearheaded impactful programs that reflect its dedication to addressing community needs, such as:
The ATLAS Hygiene Aid Initiative
Utilising their innovative vending machine solutions, they delivered free sanitary products to 200+ underprivileged women and girls in Bandar Tun Razak, addressing period poverty and empowering communities.
The RM1 Thirst Quencher Campaign
In partnership with the Minister of Economy under the Inisiatif Pendapatan Rakyat (IPR) program, Etika provided RM1 beverages from over 3,000 vending machines nationwide, featuring healthier options such as Pepsi Black, bottled mineral water, and Revive Isotonic. This initiative ensured accessible, nutritious refreshments while fostering inclusivity and easing economic burdens for lower-income earners.
Partnership with Kechara Food Bank (a division of Kechara Soup Kitchen Society)
The company collaborated with Kechara to address food insecurity by providing refreshments and
water, including their recent contributions of 1,175.04 kg of beverages in October 2024 and
100 cartons of Lipton Ice Tea in June 2024 to support underprivileged communities. These
initiatives benefit both individuals in need and the wider marginalized community.
This united approach highlights Etika’s dedication to forging strong partnerships that yield lasting
change. Each contribution reflects the company’s core values of hope, resilience, and unity in
adversity.
As a trusted name in quality and innovation, Etika continues to set the benchmark for corporate
responsibility in Malaysia, fostering meaningful connections with the communities it serves.