F&N just made it easier to know if your drink is healthier!

F&N in partnership with Mydin, has officially launched the “Jom Sihat, Kekal Cergas” campaign to motivate Malaysians to adopt healthier lifestyles.

In celebration of Malaysia Day, this campaign began on 13 September with a four-day roadshow at Mydin USJ, focusing on the significance of maintaining a balanced lifestyle and educating consumers on healthier food choices.

The logo will instantly let you know it’s healthier

According to the 2023 National Health and Morbidity Survey, approximately 2.3 million Malaysian adults are living with three or more non-communicable diseases (NCDs), and more than 1 million Malaysians are experiencing depression, highlighting the urgent need for a comprehensive approach to wellness.

F&N is enhancing its products by adding more vitamins and minerals. They have updated its product line to include options with the Healthier Choice Logo, which means lower sugar, sodium, and fat without compromising on taste. From isotonic drinks like 100PLUS to teas and dairy products, F&N proves you can enjoy your favourite drinks without the sugar rush.

Experts at the launch, emphasised the importance of balanced nutrition and how small changes in diet can lead to significant health benefits. Choosing products with the Healthier Choice Logo can help consumers make informed decisions.

Fun fact: Did you know that F&N has already reduced its sugar index by 51% since 2004? They also plan to ensure that 67% of its beverages meet Malaysia’s nutritional guidelines by 2025, including a popular Zero Sugar range.

The campaign aims to help Malaysians make healthier choices, so next time you’re shopping, check out those labels for a surprise healthy pick.