Goodday Milk wants to make milk affordable again. Here’s how they’re doing it

In conjunction with World Milk Day 2025, Goodday Milk has launched Kotak Kasih – a heartwarming campaign that’s all about making milk more accessible for families on the East Coast.

For the whole month of June, the Goodday Truck will be travelling to towns and schools, offering 1L pasteurised Goodday Milk for just RM4.

With the theme “Sekotak Susu, Sepenuh Kasih”, this campaign is part of Goodday Milk’s ongoing effort to help Malaysian families live healthier, in line with their brand promise, Gaya Hidup Sihat, Semudah Ini.

The East Coast was chosen for this year’s campaign because of its close-knit communities and also to raise awareness about how important milk is as part of a daily diet. The idea is to help make nutritious options easier to get, especially now when price really matters to a lot of families.

With Goodday Milk, expect free goodies, games and a chance to spread kindness

There’s plenty of fun for those who drop by in person. Visitors can get free 200ml UHT Charge Chocolate Milk packs, fortified with 10 essential nutrients. On top of that, there’ll be games, prizes, and activities to keep the kids and maybe even the parents entertained. This all to show that good nutrition can start with something as simple as a kotak susu.

Amy Gan, Vice President of Marketing at Etika Sdn Bhd, says:

“At Goodday, we believe every child deserves the goodness of milk. Kotak Kasih is our way of sharing affordable nutrition, joy, and care directly with communities. It’s a reminder that even a small gesture, like a kotak susu, can mean a lot to someone.”

In collaboration with Gegar FM, the campaign is also geared for public participation. Through radio shoutouts and social media, Malaysians can nominate orphanages and underserved communities to receive boxes of Goodday Milk. It’s a nice way to spread some kindness and give back this meaningful month.

As the Goodday Truck makes its way to town centres, schools, and neighbourhoods all across the East Coast, everyone’s welcome to join in whether it’s by making a nomination, helping spread the word, or just learning how milk can make a difference for the next generation.

Follow @GooddayMilkMalaysia on Facebook and Instagram to keep track of the truck’s journey. And if you wanna be part of the movement, use #KotakKasih, #SekotakSusu, and #HariSusuSedunia. Let’s make this June extra special one kotak susu at a time.