“IKEA’s Snooze Fest: Malaysia’s Ultimate Sleep Celebration”
Think IKEA is just affordable furniture and meatballs? Think again. This September, IKEA Malaysia is flipping the script with the IKEA Snooze Fest – a month-long sleep extravaganza that’s anything but a bore. Whether you’re a chronic insomniac, a lover of all things cozy, or someone who just enjoys a good old-fashioned nap, IKEA’s got something for you.
Malaysia, We Have a Sleep Problem
Due to the constant need for connectivity and FOMO, we don’t prioritise our sleep. A study shown by the Asian Journal of Medicine and Health Sciences has shown that 9 out 10 Malaysians experience insomnia. Yup, you read that right. And if that’s not enough to make you reconsider your late-night doomscrolling habits, more than half of the working population susah-susah also cannot clock in the bare minimum amount of sleep.
Hence, it’s no surprise that IKEA Malaysia, the reigning champ of all things homey, is swooping in to save our sleep-deprived souls with their new game-changing event.
“At IKEA, we believe quality sleep is essential for a better everyday life. Everyone deserves a good night’s sleep. IKEA Snooze Fest aims to inspire Malaysians to rediscover the power of quality sleep”
Malcolm Pruys, Country Retail Director of IKEA Malaysia
IKEA’s Ultimate Snooze Fest: Where Dreams Come True
Starting September 7th, IKEA Damansara, Cheras, Tebrau, and Batu Kawan will transform into the ultimate sleep havens. Imagine this: acoustic jams from local artists such as Zee Avi, Alena Murang, and Ezra Kairo to help you relax and serenade you to sleep every weekend.
But IKEA isn’t just stopping at their stores. They’re bringing the snooze fest to the streets – literally! Keep an eye out for their quirky “IKEA Sleepwalkers” on the MRT and LRT, where IKEA staff will be “sleeping” around the trains. Yep, nothing like a power nap on public transport to make a statement!
And if you’re wandering around Lot 10, don’t be surprised if you stumble upon a larger-than-life pillow replica. It’s IKEA’s way of reminding you that big dreams start with big, comfy pillows.
And that’s just the beginning. Need a little help mastering the art of sleep? Join one of IKEA’s sleep workshops and learn tips straight from the experts – aka your friendly IKEA co-workers. But if you’re one of those that think that napping is an extreme sport, why not test your skills in their bi-weekly power nap competition? (Yes, you heard that right. A competition… for napping!!)
Sleep like a Pro, Eat like a Local
If you’re more about that food life, don’t worry, IKEA hasn’t forgotten about you! Roll out of bed in your comfiest pyjamas, (no judgement here) and IKEA will reward you with a free nasi lemak for breakfast. Because nothing says “I take my sleep seriously” like a belly full of sambal and coconut rice.
Influencers, Celebs, and More Surprises
But wait! There’s more.. It wouldn’t be a proper fest without a few celebrity appearances. Keep your eyes peeled for your favourite influencers and local celebs, such as Arwind Kumar and Joseph at IKEA Damansara, or Graeme and Ming Yue from Sip & Sip at IKEA Cheras. Batu Kawan folks, you’re in luck too with Sai from Wabikong and Dennis Lim Ming gracing your local IKEA
So, What’s the Catch?
Well, there isn’t one.. Whether you’re there for the naps, the food, or just to soak up the vibes, the IKEA Snooze Fest is all about celebrating the importance of sleep in the most fun and IKEA-esque way possible.
So, Malaysians, it’s time to press the snooze button on life – literally. Head over to IKEA, catch some zzz’s, and discover that a good night’s sleep might just be the best furniture investment you’ll ever make.
To find out more, visit IKEA’s site to know more about the event!! https://www.ikea.com/my/en/campaigns/the-ikea-snooze-fest-pub16dd0400
