Lifebuoy’s Ramadan initiative: Hygiene, laughter & help for B40 families

Every year, brands love to show off how much they care about the community during Ramadan. But while some just hand out goodie bags and call it a day, Lifebuoy has been rolling up its sleeves (and washing its hands thoroughly) to actually make a difference.

For the third year in a row, Lifebuoy teamed up with Watsons Malaysia and Kechara Soup Kitchen to help B40 families get through the holy month with dignity, good hygiene, and even a few laughs.

Keeping it clean, inside and out with Lifebuoy

For those unfamiliar, Lifebuoy isn’t just that soap your grandma swears by—it’s one of the world’s leading germ protection brands. And this Ramadan, they went beyond just selling soap. The initiative focused on two key things: providing essential aid and, true to their brand, promoting hygiene education.

Why? Because let’s be real—fasting for long hours in Malaysia’s heat is already tough, but it’s even harder for families struggling to put food on the table. Lifebuoy and Kechara Soup Kitchen stepped in to distribute care packs filled with hygiene products and daily necessities to ensure families had one less thing to worry about.

Raya ready with a little help from Lifebuoy

Ramadan isn’t just about fasting—it’s about community, gratitude, and, of course, getting ready for Syawal. Lifebuoy also handed out vouchers so families could buy Raya essentials of their choice. This small but thoughtful gesture meant that families didn’t just receive handouts; they had the freedom to celebrate on their own terms.

And because education is key, Lifebuoy made sure the event was more than just a handout session. Families got to experience interactive booths and a kids’ corner dedicated to hygiene awareness.

Comedy + cleanliness = the best collab ever?

Here’s where things got interesting—Lifebuoy brought in Dr. Tiara for a live demo of the 7 Steps of Handwashing (which, let’s be honest, most of us still don’t get right). But the real MVP of the event? Nizam Jentik Jentik, who turned hygiene education into a full-on comedy skit. Yes, you read that right—a hygiene-themed comedy skit.

Because let’s face it: telling people to wash their hands properly is one thing, but making them laugh while learning about it? That’s next-level engagement.

A ramadan initiative with a lasting impact

This wasn’t just a feel-good event for Instagram posts—Lifebuoy has been at this for over a decade. With the goal of reaching 1 million students by 2025, they’ve been working hard to instill proper handwashing habits in kids across Malaysia. To date, they’ve reached 851,000 children and families, proving that they’re not just about selling soap—they’re about making sure people actually use it right.

Beyond the event, Lifebuoy’s dedication to public health continues throughout the year. By working with Kechara Soup Kitchen, they’re not just offering one-time aid but building a culture of hygiene awareness within underserved communities. Whether it’s through hygiene education programs, product donations, or hands-on initiatives, Lifebuoy is making sure their impact goes beyond just this festive season.

It’s more than just soap, it’s a social mission

Ramadan is all about giving, and Lifebuoy is proving that corporate social responsibility doesn’t have to be just a PR exercise. From distributing essentials to educating families in the most engaging ways possible, their initiative was a perfect blend of generosity, awareness, and—because why not—some good old-fashioned comedy.

So, the next time you lather up with Lifebuoy, just know you’re using a brand that’s not only keeping you germ-free but also doing some solid work in the community. And if you ever need a good laugh while washing your hands, well, maybe it’s time for a hygiene-themed stand-up special?