LISTERINE® Wants You to Swish, Snap & Glow Up!
Okay fam, it’s time to level up that smile game! LISTERINE® — yep, the No.1 mouthwash brand in Malaysia¹ — just teamed up with Watsons Malaysia to launch their super cool Swish & Snap campaign, and it’s giving total glow-up vibes for your oral health.
The launch went down at Kenny Hills Baker @ TRX and brought together dentists, influencers, and smile lovers to show us how to go from basic brushing to whole-mouth magic. 
So what’s the tea? LISTERINE® dropped a fresh new look and an interactive Swish & Snap experience that’s part science lab, part Insta-moment, and 100% about making mouthwash part of your daily oral care routine. No more “only when I remember” vibes — it’s all about brushing, flossing and rinsing if you want that 10/10 smile.
Frances Anne Velante, Head of Marketing for LISTERINE® Malaysia & Singapore had some things to say:
“As a brand, LISTERINE® has more than 135 years of clinical studies and scientific support with clinically-proven essential oils at the core of our formulations that power the efficacy of our products. This year, we are excited to be able to partner with Watsons Malaysia again to bring the Swish & Snap campaign to all Malaysians, for an in-depth understanding of the science behind why adding mouthwash is essential to our daily oral care routines.”
Basically, brushing and flossing are great — but germs are sneaky. They hide in the spots your toothbrush can’t reach (like that annoying space between your teeth 
). LISTERINE® Total Care mouthwash, used twice a day for just 30 seconds, gives you up to 5x more cleaning power compared to brushing and flossing alone.² Sounds like a no-brainer, right?
And here’s where it gets interactive 
— LISTERINE® is on a mission to collect 5,000 #HealthySmiles from Malaysians this year with a series of activations kicking off at TRX next week. Pop by the Lower Ground floor (right in front of Watsons) from 23–29 June 2025 and get ready to swish, snap, and smile.
Here’s what’s waiting for you:
- Science Zone & Plaque Check – Wanna see where the bacteria’s hiding in your mouth? There’s even a live plaque demo. Wild.
- Swish & Snap Zone – Try the mouthwash yourself, then strike a pose with your fresh smile for the ’gram.
- Redemption Corner – Score some free gifts just for completing the journey. Yes please.
There was even a fun chat featuring dentist Dr. Kayla Teh and LISTERINE® superfan Jenn Chia, who kept it real about why those small daily habits (yup, 30 seconds twice a day!) matter more than you think.
They highlighted how LISTERINE®’s essential oils help reach bacteria that brushing leaves behind — especially the ones that cause bad breath. 
“Rinsing is that extra step your mouth deserves,” they shared.
So whether you’re team minty fresh or just wanna flex your smile for socials, don’t sleep on Swish & Snap. Your mouth will thank you, and your selfies will too. 
Catch the pop-up from 23–29 June 2025 @ TRX, LG Floor (in front of Watsons) and get your #HealthySmiles moment with LISTERINE®!
