M&M’s starts 2024 with a year of fun, prizes, and….. a new color!
Some of us have many friends, some of us only have a few. As we grow older, we get more responsibilities and we get busier, so it’s hard to really get everyone to come hang out together again like in the old days. M&M’S is reinforcing their commitment to fostering inclusivity and togetherness by launching “Fun for All”, a year-long campaign happening digitally and on-site across Asia to encourage people to create fun moments together.
With the state of mental health and well-being becoming a more pressing issue, M&M’S hopes this campaign can be a stepping stone in creating a sense of belonging by helping communities and people connect with each other. According to studies, 20% of adults over 60 years old face social isolation, 25% of millennials have no acquaintances and 50% of Gen Zs experience intense social isolation.
This campaign and its events will run all at the same time across 7 Asian countries: Malaysia, Taiwan, South Korea, Hong Kong, the Philippines, Thailand and Vietnam. All this will culminate into one big on-ground finale in Malaysia and the Philippines!
M&M’S is making the film The Hangout That Finally Happened that ignites inclusive fun through social connections, shared experiences and storytelling. This will be followed by a social contest with attractive prizes, like the recent Chop Chop! Challenge where up to RM26,000 worth of prizes can be won!
“From fresh social and digital content to drive screen time and snacking occasions, and special M&M’S® seasonal and gifting celebrations across retail and digital channels, we’ll incorporate our purpose of “Fun for All” into all that we do to inspire moments of everyday happiness and belonging” – Chaliya Suchato, Strategic Demand Director of Mars Wrigley Asia.
The M&M’s crew has a new member
The M&M’S brand is over 80 years old and has focused on bringing friends and family together with its colourful bite-sized candies. Now, they’re looking to evolve by implementing more in-depth ways of bringing people together, like mental health awareness. It’s not enough to bring people and old friends together, M&M’S takes it a step further by ensuring that everyone has the right to enjoy moments of happiness and feel like they belong.
To visually represent M&M’S brand evolution, they’ve introduced a new crew member…Purple!
Well known among the others for her charm and quirky nature, she represents acceptance and inclusivity. With her keen self-awareness, she becomes the natural catalyst that brings inclusive fun and everyone together.
This is a year-long campaign, so if you’re interested in getting your friends together to complete M&M’S challenges and win prizes, be sure to stay up to date! For more information about M&M’S “Fun for All” and to see it come to life, fans can visit M&M’S® on Facebook and go to Lazada or Shopee to shop for moments of happiness.
