Gen Z take the lead on sustainable palm oil at #MYPalmPride 2025

#MYPalmPride is back – bigger, bolder, and… global. Launching on June 1st, the highly anticipated youth-led campaign kicks off a 6-month journey of creativity, pride, and sustainability. This time, stretching far beyond Malaysian borders.

Following a landmark debut in 2024 which reached over 1.4 million Malaysians, this year’s edition turns its compass to Southeast Asia and beyond. This time, with an emphasis on regional collaboration and global youth engagement.

#MYPalmPride is fully led by young people FOR young people

REGENERASI is the dynamic, youth-powered NGO spearheading #MYPalmPride 2025. This makes the campaign not only for youth, but also fully led by youth; guided by its President, Datin Emilia Uzir.

The goal? To raise awareness about Malaysian sustainable palm oil in a way that connects with today’s generation. This involves real stories, bold ideas, and creative content that speaks to them.

The campaign also continues to receive support from the Malaysian Palm Oil Council (MPOC):

“We are proud to continue supporting #MYPalmPride. This youth-led initiative is pushing boundaries and telling the real story about sustainable palm oil in fresh, relatable ways. Their drive, authenticity, and creativity are the real game changers.”

– Ms. Belvinder Sron, Chief Executive Officer of MPOC.

The momentum doesn’t stop here. REGENERASI also teams up with UCSI University, FELCRA College, Al-Bukhary International University (AIU), and International Islamic College (IIC). This lineup of educational institutions help provide real reach and influence on campus grounds.

By tapping into these academic ecosystems, #MYPalmPride will not only amplify its reach but also empower thousands of young voices to take charge of the narrative around sustainability, and champion Malaysian palm oil with pride.

Fresh, international perspectives are coming to #MYPalmPride 2025

REGENERASI AUSTRALIA, a youth-led association based in Western Australia joins the campaign this year. As an association empowering young leaders in environmental regeneration and sustainable governance, they will be bringing fresh perspectives on climate action, food security, and ethical leadership.

“#MYPalmPride has grown into a movement. This isn’t just about palm oil anymore. It’s about identity, truth, and the power of youth to rewrite the narrative. We’re proud to be taking Malaysian Sustainable Palm Oil stories to the global stage.”

– Datin Emilia Uzir, President of REGENERASI.

In addition, the Consulate General of Malaysia in Perth is extending its full support to REGENERASI Australia in driving the #MYPalmPride campaign. This recognizes the initiative’s role in complementing the Malaysian Government’s ongoing efforts on inclusivity and sustainability.

The movement is also getting support from industry players and veterans

Joseph Tek Choon Yee, a veteran leader in Malaysia’s palm oil industry, has accepted the role of #MYPalmPride Mentor Professor for REGENERASI. His 30+ years of experience brings deep insight, a passion for sustainability, and a commitment to youth development. A regular columnist, Joseph hopes to share lessons, spark ideas, and inspire future leaders.

Adding further strength to the movement are returning supporters and industry champions such as:

• Malaysian Sustainable Palm Oil (MSPO)
• Malaysian Palm Oil Association (MPOA)
• Malaysian Palm Oil Board (MPOB)
• Malaysian Palm Oil Green Conservation Foundation (MPOGCF) and,
• endorsement by the Ministry of Plantation & Commodities.

Together with MPOC, they form the backbone of Malaysia’s palm oil ecosystem. More importantly, they recognize the youth as the pulse of a more sustainable and progressive future.

Join the eco-conversation on social media!

This year’s campaign is set to be more dynamic than ever, with targeted outreach into Southeast Asia (SEA) and engagement through social media, digital talk shows and academic partnerships. All designed to raise awareness, pride, and informed dialogue about Malaysia’s leadership in sustainable palm oil production.

From TikTok videos and culinary challenges to international students involvement and eco-dialogues, #MYPalmPride will continue to inspire, educate, and unite youth voices in building a more sustainable and proud Malaysian identity – this time on the world stage.

For more updates, follow the hashtag #MYPalmPride on all major platforms.

Website : http://www.regenerasi.my

FB : https://www.facebook.com/regenerasi.my 

IG: https://www.instagram.com/regenerasi.my 

LinkedIn: https://www.linkedin.com/company/regenerasi/    

Tik Tok: https://www.tiktok.com/@regenerasi.my 

You Tube: https://www.youtube.com/@RegenerasiMY