“Ngopi Dulu & Kekal Kental Bersama”: NESCAFÉ’s Heartfelt Tribute to Everyday Malaysian Heroes

If there’s one thing Malaysians know how to do best, it’s to ngopi dulu, take a breather, sip a strong cup of kopi, and keep going no matter what life throws at us. And that’s exactly the spirit behind NESCAFÉ’s latest movement, “Ngopi Dulu & Kekal Kental Bersama” (“Have a Coffee First & Move Forward Together”). It is a national shoutout to all Malaysians who wake up every day and hustle hard with heart.

This isn’t just another ad campaign. It’s a celebration of the tenacity, confidence, and determination that keep Malaysia moving. Whether you’re providing for your family, helping your community, or chasing a personal dream, NESCAFÉ wants to remind everyone: we’re strongest when we stay kental together. 💪🇲🇾

And to make it even more special, the brand teamed up with Black Hanifah to create an anthem that hits right in the feels “Kental Bersama”, a song that celebrates Malaysians’ unbreakable spirit.

“NESCAFÉ has always been more than just coffee. It has stood alongside Malaysians through both challenges and triumphs. The value embedded in this initiative, our ‘Ngopi Dulu & Kekal Kental Bersama’ acknowledges the unwavering resilience and passion that drive our journey as a nation. We invite everyone to join us in this collective journey of strength, unity and hope as we uplift each other and continue to move forward together.” — Juan Aranols, Chief Executive Officer of Nestlé Malaysia.

Real People, Real Kental Stories

The campaign highlights three Malaysians whose lives define what it means to stay strong, stay kental.

There’s Dr. Madhu, aka Dr. Teddy Bear, who spends his nights treating the homeless in KL. Then there’s Kak Dell, a Grab driver and tuition teacher with big dreams of becoming a writer, because ambition doesn’t clock out. And of course, Black Hanifah himself, whose music is powered by his humble beginnings and deep love for family.

All three come together in the “Kental Bersama” music video, each representing the diverse dreams and struggles that connect us as Malaysians.

“The song ‘Kental Bersama’ was composed with all Malaysians in mind,” said Black Hanifah. “Its lyrics capture the hustle and hopes we all share whether striving for our families, working for our communities or chasing our own dreams. I am honoured to be part of a movement that uses music to unite everyone, reminding us that we are stronger when we stay kental together. This is a proof that music and NESCAFÉ can bring people together in a meaningful way.”

Coffee That Fuels the Spirit

And because no good story ends without a good brew, NESCAFÉ also dropped their latest coffee innovation, the NESCAFÉ Triple Shot. It’s their boldest coffee yet, brewed strong enough to keep up with Malaysia’s hardworking, never-say-die energy.

“Through ‘Ngopi Dulu & Kekal Kental Bersama’, NESCAFÉ will continue to celebrate Malaysians’ unwavering spirit to stay strong and keep moving forward every day. Being part of Malaysians’ life journey for a brand like NESCAFÉ also means evolving its offerings to meet their demands. Hence, we are proud to introduce NESCAFÉ Triple Shot – our boldest coffee innovation yet, crafted to deliver a strong coffee flavor and boost. We have also seen an increase in the demand for stimulating coffee, reflecting Malaysians’ growing preference for robust brews. This launch reflects our commitment to stand alongside Malaysians in their journey, offering more than just coffee but a source of strength and togetherness,” — Norkhayati Mohamed Hashini, Business Executive Officer of Ready-to-Drink Nestlé Malaysia.

A Toast to the Kental Spirit

With “Ngopi Dulu & Kekal Kental Bersama,” NESCAFÉ isn’t just selling coffee, it’s serving up a reminder that resilience, purpose, and connection are what truly fuel Malaysia.

So the next time life gets tough, take a sip, take a breath, and kekal kental, together. ☕❤️