Not Your Nenek’s Sardines Anymore

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Trends come and go (hello dalgona coffee , goodbye), but some flavours? They’re forever.

For over 130 years, Ayam Brand™ sardines and mackerel have been feeding us through late-night cravings, exam season meals, and “what do I cook now?” moments. You know and love the OGs like kari mackerel and sambal sardin, but real talk—it’s time to level up.

Welcome to #MakanLainMacam—where your pantry staple goes fusion, fun, and a little bit freaky (in a good way). This ain’t just tin food anymore. This is your next best-kept recipe hack, with that segar tetap terasa vibe in every bite.

Oh, and FYI—this humble can? It’s a quiet overachiever. Ayam Brand™ sardines have up to 7x more Omega-3 than freshly cooked fish. Yup, you read that right. Plus, they’re caught from cold, deep seas (very aesthetic) and are loaded with the good fats your body loves but doesn’t make: EPA & DHA for your heart, brain, and eyes.

Teoh Wei Ling, Head of Marketing, Ayam Brand™

“Malaysians have always had a soft spot for Ayam Brand™’s sardines and mackerels. They have long been a familiar favourite across generations. It’s comfort food that reminds you of home, of family, and of simpler times.”

Now for the juicy part

Sardine Mac & Cheese Balls – It’s giving golden, crispy outside, cheesy-gooey-inside energy. Mix sardines with mac & cheese, shape ‘em, crumb ‘em, air-fry ‘em. Snack goals.

Note from the Writer: I am getting really hungry while writing this. This just looks amazing.

Mackerel Masak Merah – Classic with a twist. Sauté spicy tomato paste, drop in mackerel, let it sizzle. Serve with rice and flex like you spent hours in the kitchen. You didn’t, but we won’t tell.

Like seriously, I need to go get food after writing this article. – The writer

Bonus: From now for a limited time, buy 2 cans (425g) of sardines or mackerels and get 1 FREE Fried Chilli Mackerel (155g) at selected stores. Yes, free food. We love that for us.

So go ahead—grab a can, try a new twist, and let your taste buds live a little. Whether you’re a student, a busy parent, or just so done with your dinner rotation, Ayam Brand™ is here to keep things delicious, nutritious, and just a little bit extra.

Hit up www.ayambrand.com.my/recipes for inspo, and follow @ayambrandmy on Insta and Ayam Brand Malaysia on Facebook for more spicy content.