Sensitive Skin, Meet Your Match *Insert Boss Music*

We’ve all felt it: the sting of a new cream, the sudden redness that appears, or the endless search for products gentle enough for sensitive skin. Today, Winona, China’s first clinically validated dermatological skincare brand, has officially arrived in Malaysia, bringing solutions that care for, repair and protect delicate skin.

Founded in 2010, Winona has become one of China’s leading beauty brands, trusted by many for its evidence-based, dermatologist-recommended products that merge medical research with pure botanical ingredients. Its formulations relieve skin sensitivity while providing effective, gentle care that restores natural radiance.

For its Malaysia debut, Winona introduces its flagship Sensitiveness Relieving Moisturizing Tolerance-Extreme Range, alongside two Malaysia-exclusive products: the Anti-Acne Cream and Soothing Oil-Control Cleansing White Clay Mask. The Tolerance-Extreme Range is designed to soothe, strengthen, and repair the skin barrier, helping address redness, dullness, fatigue, and recurring flare-ups. Complementing the range, the Malaysia Exclusives feature lightweight formulas suited to Malaysia’s hot and humid climate.

At the heart of this innovation lies the Himalayan Cherry PROMAX (Prinsepia Utilis Royle), a healing fruit naturally rich in 5 – 10% more unsaturated fatty acids than conventional varieties, carefully cultivated in the brand’s botanical extraction lab. Through a patented low-temperature cold extraction and six refining processes, Winona obtains pure and safe Prinsepia Utilis PROMAX Seed Oil, which has been clinically proven to boost skin barrier repair effectiveness by 5% – 20%.

The patented Prinsepia Utilis Extract works by targeting both the onset and transmission of sensitivity: it strengthens key barrier-related genes to prevent fragility and flare-ups, while also regulating Substance P, the “sensitivity amplifier,” to reduce visible redness, itching, and irritation. Enriched with other soothing botanicals, such as Portulaca Oleracea, Yunnan Rhizoma Paridis, and Yunnan Camellia, the formula delivers complete care: calming the skin instantly while building long-term resilience for healthier, stronger skin.

“At Winona, sensitive skin deserves more than temporary relief. It deserves care that repairs, protects, and strengthens from within. Our science-backed formulas harness the power of nature’s best botanicals to deliver results that are gentle, safe, and transformative,” said Ms Sharon Teo, Brand Manager of Winona Malaysia.

“Sensitive skin is no longer a limitation. It’s a chance to restore, nurture, and embrace confidence every day. We’re proud to bring our clinically validated skincare to Malaysia, helping everyone feel radiant, resilient, and truly comfortable in their own skin,” she continued.

Care, Protect and Restore: Sensitiveness Relieving Moisturizing Tolerance-Extreme Range

The hero of the collection, the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream, delivers fast, visible relief.

Redness drops by 73%¹ in just 15 minutes, while burning sensations ease by 76%¹. Himalayan Cherry PROMAX supercharges barrier proteins, reduces neurogenic inflammation (Substance P down 56%)², and strengthens skin resilience at a cellular level. Microfluidic Penetration Technology locks in ingredient stability for continuous, potent repair.

Complementing this is the Sensitiveness Relieving Moisturizing Tolerance-Extreme Essence, an advanced, stable-care solution that targets the root causes of sensitivity. Powered by six patented technologies, it strengthens the skin barrier by 108%³, enhances resilience by 16.36%⁴, reduces stubborn redness by 49.6%⁵, smooths texture by 31.18%⁶, and improves translucency by 45.2%⁷. Enriched with Himalayan Cherry Extract PRO MAX, Golden Peptide EQ-9, and natural brightening botanicals such as Purple Algae and Salvia Miltiorrhiza, the formula maximises efficacy, supporting collagen production and skin fortification from within. Its 24-hour continuous penetration⁸ delivers 150,000 cellular peptide sequences deep into the skin, ensuring sustained repair, strengthened resilience, and improved radiance.

To maintain clean, healthy skin, the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cleanser gently removes impurities and sunscreen while reinforcing barrier health. Clinically proven to increase barrier thickness by 25.19%⁹, reduce sebum by 30.51%¹⁰, and boost hydration by 26.84%¹⁰, it refreshes skin without dryness or tightness. Its micro-fine cloud foam and zero-additive formula make it safe for even the most sensitive skin.

The collection is rounded out by the lightweight yet deeply hydrating Sensitiveness Relieving Moisturizing Tolerance-Extreme Lotion, which provides instant soothing relief and locks in long-lasting hydration. Enriched with Portulaca Oleracea Essence¹¹, Sodium Hyaluronate, and β-Glucan, the lotion reduces discomfort, dryness, and redness, while improving tolerance and comfort for sensitive skin.

Next-Level Sun Protection, Lightweight and Gentle

Beyond the Sensitiveness Relieving Moisturizing Tolerance-Extreme range, Winona also introduces the Aqua-Shield Sunscreen Milk SPF50+++, a next-generation sunscreen tailored for Malaysia’s humid climate. Combining physical and chemical filters, it provides broad-spectrum¹² protection that blocks 99% of UV rays¹³, while advanced actives such as carosine and artemia extract repair photo-damage and prevent darkening.

Anti-inflammatory ingredients, such as bisabolol, ginger root extract, and dandelion root extract, soothe post-sun irritation and help defend against pollution-induced stress. Loved for its featherlight texture, 97% of users agreed it forms a quick, non-sticky film that leaves a smooth, natural finish¹⁴ without clogging pores. The portable, hangable bottle features a built-in steel ball, ensuring even dispensing, blending innovation, protection, and convenience.

Malaysia-Exclusive Acne Care: Target, Clarify and Comfort

Part of Winona’s Malaysia-exclusive range, the Anti-Acne Cream delivers triple gentle acne care for oily and acne-prone skin. Suitable for Malaysia’s hot and humid climate, it helps unclog pores, reduce blemishes, brightens the complexion, while soothe sensitive skin for balanced daily care.

Formulated with Paris polyphylla yunnanensis, natural rapeseed sterol, and Portulaca oleracea extract, it helps target acne concerns at the root while soothe sensitivity and reduce visible irritation. Enriched with Vitamin B3 and Arbutin, skin is smoother, clearer, even and more refined. Powered by plant-based actives, this daily moisturizer provides effective blemish care while maintaining skin comfort and balance.

Also exclusive to Malaysia, the Soothing Oil-Control Cleansing White Clay Mask is specially suited to Malaysia’s warm, humid climate and the needs of oily-sensitive skin. In just 15 minutes, oil production is reduced by 92%, pores are cleaner and smoother. It also boost hydration, while comforting skin and supporting the skin barrier for a fresh, balanced finish.

The formula pairs natural white clay with botanical extracts to absorb impurities, control excess oil, and soothe skin while rebalancing moisture levels. Enriched with panthenol and β-glucan, it also helps hydrate and support the skin barrier, with a silky texture that feels comfortable without tightness.

All Winona products are formulated to work together, providing comprehensive, gentle care that calms, fortifies, and protects sensitive skin from morning to night.

Winona is now exclusively available at Guardian and online platforms.

Explore the full range and more at www.winonabeauty.com and follow @winonaskincare_my on Instagram for the latest updates.