Sensodyne isn’t just releasing a new toothpaste, but 1 month of free dental checkups
When you’re shopping for toothpaste meant for sensitive gums, you’re bound to come across Sensodyne. That’s because they have the fastest growing range of those toothpastes! In conjunction with World Oral Health Day, Sensodyne has launched Sensodyne Sensitivity Gum & Enamel, a new and innovative sensitivity toothpaste with clinically proven results!
While oral health problems are considered to be largely preventable through good oral hygiene, they’re still highly prevalent in Malaysia. According to a 2021 Kantar study, 94% of Malaysian adults have gum problems, 71% suffer from tooth sensitivity, and nearly 46% experience yellowing of teeth, which may be due to the loss of enamel.
“Nine out of tens adults are at risk of enamel loss due to acidic foods, yet so many people are unaware of the effect it can have on our teeth. At Haleon, we believe that healthy teeth should not be an exclusive privilege. Through the introduction of Sensodyne Sensitivity Gum & Enamel and the #BetterOralCareNation campaign, we aim to inspire Malaysians to prioritize their oral health by presenting accessible solutions,” — Bryan Wong, General Manager, Malaysia, Singapore and Brunei (MSB), Haleon.
The leading causes behind sensitive teeth are gum issues and enamel erosion. Gum problems stem from plaque bacteria accumulation. Meanwhile, enamel is the outermost protective layer of the tooth that weakens with time from acids in common food and beverages. Tooth enamel can’t grow back, so once it’s gone, it’s gone. The best thing you can do is strengthen it, which is exactly what the Sensitivity Gum & Enamel toothpaste does!
The toothpaste’s specialised triple mode of action formula provides long-lasting sensitivity relief, helps restore gum health, and strengthens enamel in 2 weeks. Its Micro Foam technology effectively delivers the active ingredient (Stannous Floride) in hard to reach areas between the teeth and along the gumline.
Sensodyne isn’t just releasing a new toothpaste, #BetterOralCareNation has been launched since 1st March to raise oral health awareness and promote oral health practices amongst Malaysians. The campaign includes effective advertising, on-ground event activities, and informative content all across Sensodyne Malaysia’s website, social media and other traditional media platforms. By collaborating with healthcare professionals, social media creators and influencers, Sensodyne aims to deliver reliable information as effectively as possible.
They kicked off their first event on 7th to 10th March at Sunway Velocity Mall with free dental checkups, and they further plan on doing 1 month of of free dental checkups across 100 clinics in Malaysia in collaboration with the Malaysian Dental Association! To see what other cool events are happening in the campaign, visit their website or Facebook and Instagram.
As for the Sensitivity Gum & Enamel toothpaste, it can be found in pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets across Malaysia.
