Skechers Unveils All-Star Lineup of Beloved Characters in the Cuteness-Packed Skechers × Sanrio Collection

Ready for a cuteness overload? Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, returns to the world of Sanrio with a collaboration that is bigger, cuter, and more playful than ever. Following the success of the Skechers × Kuromi and Skechers × Cinnamoroll launches last year, Skechers now brings together four of Sanrio’s most beloved icons in one highly anticipated collection.

Introducing the Skechers × Sanrio Collection, bringing together Hello Kitty, My Melody, Kuromi, and Cinnamoroll for the first time across a playful range of Skechers apparel and accessories designed for fans of all ages.

Designed as a full-universe celebration for Sanrio fans, the collection showcases each character’s distinct personality through playful detailing, cheerful colour palettes. From Hello Kitty’s iconic sweetness and My Melody’s gentle charm, to Kuromi’s mischievous edge and Cinnamoroll’s dreamy appeal, every piece is crafted to spark joy and self-expression. Blending Skechers’ signature comfort with Sanrio’s beloved kawaii aesthetic, the Skechers × Sanrio Collection delivers feel-good style for everyday moments, whether it is heading out with friends, elevating off-duty looks, or embracing a little extra cuteness in daily life.

Now available in-stores and online, the women’s lineup features Knit Short Sleeve Tees and Knit Skorts adorned with kawaii character artwork, paired with a Tote Bag for a coordinated, irresistibly cute outfit. For little fans, the girls’ collection offers cheerful Knit Short Sleeve and Sleeveless Tees, comfy Knit Shorts, alongside a Sling Bag designed for playful days full of imagination and fun.

Sprinkle Some Magic into Your Wardrobe

Simple, playful, and filled with Sanrio charm, the women’s Knit Short Sleeve Tees and Knit Skorts bring the beloved characters to life through soft, easy-to-wear knit fabrics designed for everyday comfort. The collection features three tee designs and two skort styles, each thoughtfully detailed with cheerful character artwork that feels fun yet wearable.

Women’s Apparel

Women’s Knit Short Sleeve Tees

The black and black-pink tees spotlight the Sanrio characters and Skechers logo at the front, while all four friends appear together across the back in a joyful display of friendship. For a lighter look, the white tee offers a more subtle take, with Kuromi and Hello Kitty featured at the front, Cinnamoroll and My Melody at the back, and a playful Sanrio Characters and Skechers logo  detail on the sleeve for an extra touch of whimsy.

Women Knit Skort | RM159

Designed to pair seamlessly with the tees, the Knit Skorts feature Hello Kitty, My Melody, Kuromi, and Cinnamoroll standing side by side in a charming lineup. Crafted from soft, breathable knits, these pieces deliver all-day comfort while creating an effortlessly coordinated outfit that feels light-hearted, stylish, and irresistibly cute.

Little fashionistas can join the fun with a cheerful lineup of Knit Shorts, Short Sleeve Tees, and Sleeveless Tees designed to brighten every day. Featuring the full Sanrio crew, each piece brings a cheerful touch of personality to easy-to-wear silhouettes made for movement and imagination.

Girl’s Apparel

Girls’ Knit Short Sleeve and Sleeveless Tess | RM129

Available in Pink and White, the Short Sleeve and Sleeveless Tees feature the iconic characters proudly in the front with each design showcasing adorable hearts of different shapes and sizes. Finishing with sleek minimalism on the back, the tees are a perfect blend of cuteness and style – allowing little ones to express their personality while enjoying playful, whimsical style.

Completing the look for the Girls’ range are the Knit Shorts and Skorts, available in 2 colourways, these cozy, easy-to-wear pieces pairs seamlessly with the tees. Fronted by the quartet of cuteness, they are perfect for playful adventures – whether it’s running around at the park, enjoying a picnic with friends, or hosting an imaginative tea party at home. Together with the tees, they turn every outfit into a tiny celebration of joy, creativity, and imagination.

Cuteness On the Go
Adding a dash of Sanrio magic to every outing, the Skechers × Sanrio accessory lineup features a Women’s Tote Bag and a Girls’ Sling Bag that make carrying essentials feel effortless and extra delightful.

The women’s Tote Bag, available in black and white, showcases all four Sanrio friends front and centre, with a cheerful Skechers × Sanrio logo, while keeping the back clean and simple for fuss-free styling.

Meanwhile, the girls’ Sling Bag, available in white and pink, lets the Sanrio crew shine on the front, with the logos playfully tucked on the back, spreading kawaii charm with every swing. Perfectly sized for everyday adventures, these bags bring smiles, whimsy, and a little bit of cuteness wherever they go.

Skechers x Sanrio Accessories

Priced from RM129, the Skechers × Sanrio Collection is now available at Skechers stores, including Pavilion Bukit Jalil, Pavilion KL, Suria KLCC Mall, The Exchange TRX Mall, 1 Utama Shopping Centre, Aeon Mall Bandaraya Melaka, Aeon Mall Ipoh Station 18, IOI City Mall, Mid Valley Megamall, Queensbay Mall and The Mall, Midvalley Southkey. The collection will also be available online at skechers.com.my.

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