Why Tahan? Sensodyne Says It’s Time to Stop Enduring Sensitivity and Start Living!

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Tooth sensitivity is way too common in Malaysia, and most of us are just putting up with it. A new survey* by Haleon (the health pros behind Sensodyne) found that 69% of Malaysians deal with tooth sensitivity regularly, and a surprising 61.8% would rather tahan the pain than see a dentist. That’s why Sensodyne — Malaysia’s #1 sensitivity toothpaste brand* — is reintroducing its Fresh Mint toothpaste with a new and improved formula that delivers long-lasting relief. It’s time to stop suffering in silence and start living confidently. Why Tahan?

The Stats That Hit Hard:

Surveyed 248 Malaysians aged 18–40.
38.4% were 26–40, and 34.6% were 18–25 — meaning, yes, sensitivity is hitting our generation hard.
Top triggers? Cold foods (58.5%), sweets, and hot drinks.
Only 13.1% of people actively do something about it, like brushing with the right toothpaste. Yikes.

Meet the New Sensodyne Fresh Mint:

Sensodyne is Malaysia’s #1 sensitivity toothpaste*, and they’re not playing around. Here’s what’s new:

24-Hour Protection – Twice daily brushing = chill vibes all day, every day.
Lasting Freshness – That minty fresh feel that doesn’t disappear after one sip.
Triple-Action Cleaning – Polishes teeth, removes surface stains, and brushes away bacteria.

Backed by Real Data:

Sensodyne’s power isn’t just vibes — it’s verified. A Real-World Evidence study published in the International Journal of Environmental Research and Public Health showed:

100% of regular users were satisfied with their daily experience
98% saw real improvement in their sensitivity

Mr Law Chen, Marketing Director – Malaysia, Singapore & Brunei sharing insights at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is… a Happy Mind! event launch.

Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei, said:

“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues.”

A Campaign That Gives Back

To celebrate World Oral Health Day, Sensodyne is kicking off a feel-good campaign:
“A Happy Mouth is…A Happy Mind”, uniting Malaysians to take care of their teeth (and mental health too — because we all know how one small thing can ruin your day).

From 21 April to 21 May 2025, you can get FREE dental check-ups at over 500 clinics across Malaysia, thanks to a collab with the Malaysian Dental Association.

The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is… a Happy Mind!

Where to Find This New Toothpaste You Speak Of?

You can find Sensodyne Fresh Mint everywhere — pharmacies, dental clinics, minimarkets, supermarkets, hypermarkets, and even your local kedai runcit.

Dr Mohd Salman bin Masri, Periodontist, Malaysian Dental Association (MDA), has some words regarding tooth sensitivity:
“Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being. That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line.”Why Tahan? Sensodyne Says It’s Time to Stop Enduring Sensitivity and Start Living!