7-Eleven celebrates 40 years in Malaysia with Wonder Deals and an AR Wonderland

Starting off with a fun fact, the first 7-Eleven in Malaysia opened in Bukit Bintang way back in 1984. This means that 2024 marks the convenience store giant’s fortieth year of serving up 24 hour service, Slurpees, and surprises to Malaysians.

In line with their belief of Serving Up Surprises, 7-Eleven is celebrating their big 4-0 with a whimsical trip into a world filled with deals, delights and delicacies.

7-Eleven invites you to an Alternate Reality Wonderland (with prizes to win)

In partnership with Naga DDB Tribal and Cybernerdbaby, 7-Eleven launched Wonderland – an AR experience where stepping into a 7-Eleven makes you feel like you’re stepping into a new world.

Four new worlds, in fact. You can explore these world, with each having their own interactive games.

If you want a bit of colour, dive into the water park-inspired SlurpeeSplash and make your own artsy expression of the icy cold drink. Feeling adventurous? 7-Verse features a controllable spaceman that can collect exclusive 7-Eleven snacks. Or maybe wind down with a shoot-’em-up booth at CAFéstival, a carnival featuring 7CAFé foods. And to top it all off, chomp down on fluffy soft serve ice cream towers in SoftScrapers, before they get too tall!

Simply scan the QR codes in-store with a smartphone, and step in.

Players who score big can post their results via IG story, and DM screenshots to @7elevenMalaysia on Instagram, in order to stand a chance to win a PlayStation 5, Dyson Hairdryer, VR goggles and even an LG TV.

The Wonderland will also feature Wonder Deals – special promotional in-store prices for selected products. Visit your nearest 7-Eleven to experience Wonderland’s AR worlds and follow them on Facebook for more deals and updates!