The legendary Prosperity Burger makes a return to McDonald’s Malaysia

McDonald’s Malaysia is bringing joy to Malaysians once more with the highly anticipated comeback of the Prosperity Burger. Made in Malaysia since 1994, this legendary burger, with its signature black pepper sauce, has become a beloved tradition that Malaysians eagerly await each year.

Prosperity Burger returns with a heartwarming film

At the heart of the Prosperity Burger activation, is the theme that true prosperity lies not in what we have, but in who we have. To mark the return of the Prosperity Burger, McDonald’s Malaysia has released a heartfelt brand film titled ‘ProsperityKU‘, which highlights how this beloved menu item has brought Malaysians together across generations, reminding everyone of the joy, warmth, and connections that define prosperity. You can watch the short film below.

“It’s about the people around us – the friends, families, and communities who make life meaningful. Through this heartwarming film, we hope to remind Malaysians that the moments that truly matter are those we share with loved ones.”

Melati Abdul Hai, Vice President & Chief Marketing Officer, McDonald’s Malaysia

Started from December 2, 2024, the legendary Prosperity Burger has made its long-awaited comeback at McDonald’s Malaysia locations nationwide. Before its official launch, Malaysians were given an exclusive early taste via GrabFood delivery from November 29 to December 1, 2024. This special collaboration highlights McDonald’s Malaysia’s appreciation for GrabFood’s continued partnership and increased excitement about the return of this popular burger.