Naga DDB Tribal Scores 3Q2025 With Major Wins

2025 is already shaping up to be a big one for Naga DDB Tribal. The agency just locked in some massive client wins, proving that even in a tough market, creativity + resilience = growth.

The biggest flex? Proton. After a super intense four-way pitch, Malaysia’s national car brand picked Naga DDB Tribal as its integrated marketing services agency. That’s a huge nod to the agency’s ability to deliver campaigns that connect seamlessly with audiences across every platform.

But that’s not all. Naga also defended its 14-year partnership with Prudential in another four-way pitch. Fourteen years is practically a lifetime in agency-client years, and this renewal proves the trust and consistency that both sides have built together.

And if you’re into comebacks, here’s one: UR Munchy’s and Ayam Brand are back with Naga DDB Tribal for 2025/2026. The collab is extra sweet after the Makan Lain Macam campaign for Ayam Brand made waves last year, a campaign so good, it paved the way for round two.

Here’s what Farrah Harith McPherson, Chief Growth Officer, Naga DDB Tribal had to say:

“This year has not been without its challenges, but it has also revealed the battle-tested, unwavering spirit of our people. I am proud of how our teams have rallied — driving growth, strengthening partnerships, and delivering work that continues to earn the trust of both new and returning clients. These wins are a reflection of the trust our clients place in us, and of the creativity and determination of our teams to rise to every challenge. We are humbled by the confidence placed in us, and energized to keep building meaningful work together.”

Moving forward, Naga DDB Tribal says it’s doubling down on its integrated network offerings, making sure brands get impactful experiences that matter in a fast-changing world.