HOMESOY Wants You (and Your Squad) to Get Checked

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October isn’t just any regular month (despite this writer getting excited about his year-end leave). It’s Breast Cancer Awareness Month and HOMESOY is back with the sequel to last year’s hit campaign. Remember Stop That Dot? Yeah, the one that got 11,000 women to go for screenings (basically the size of a mini Sunway Lagoon crowd). This year, it’s called Stop That Dot Together. Yes, TOGETHER, and it’s all about making check-ups less scary and more like an act of love you do with your besties, mum, or even your partner.

And because HOMESOY isn’t just talk, they’re pledging RM50,000 to Cancer Research Malaysia in 2025. That’s not just soy milk money, that’s long-term commitment energy.

“This year, ‘Stop That Dot Together’ is about more than awareness. It is about turning screening into an act of love and care, and reminding every woman she is never alone in this journey. HOMESOY stands with women by nourishing their health every day while supporting the fight against breast cancer for the long term. We invite Malaysians to stand with us, get screened together and embrace good nutrition as the foundation for long-term wellness.” – Ms Chang Wan Ping, Marketing Director, Ace Canning Corporation Sdn Bhd

Soy Milk = More Than Just Tau Fu Fa Energy 🥛✨

Here’s a flex: Asian women who consume more soy (yes, that includes tau fu fa, soy milk, and all the good stuff) have historically had lower breast cancer rates. Why? Because soy has isoflavones. WHAT IS ISOFLAVONES? You may be screaming through your screen. Firstly, geez, why need to scream lah? Hahaha. But Isoflavones are plant compounds that are NOT human estrogen, but have been shown in some studies to help protect against breast cancer.

“Soya is a powerful, plant-based food that provides a unique combination of benefits. It delivers high-quality protein for overall health, while its isoflavones, in particular, have shown a promising link to a lower risk of breast cancer in research, especially in Asian populations.” – Ms Soo Sek Yow, Head of Nutrition Unit, Ace Canning Corporation Sdn Bhd

And HOMESOY’s new 3.0 soya milk isn’t just the OG you grew up with, it’s enriched with protein, fibre, calcium, and vitamin D. Low in saturated fat, linked to lower chronic disease risk, and suitable for women at all life stages (yes, even during motherhood). Basically, health glow-up in a carton.

Why This Actually Matters 🩷

Here’s the scary part: 1 in 20 Malaysian women will develop breast cancer in their lifetime. And over 50% are only detected at Stage III or IV, when it’s way harder to treat. Too many people think, “I’ll only check if got lump or pain.” Wrong move. Early detection is literally the difference between treatment success and heartbreak.

“Breast cancer risk is shaped by many factors. We can’t change our genes, but we can choose healthier habits, like keeping a good weight, staying active, staying smoke-free, and getting checked.” – Dr. Ang Boon Hong (Ph.D.), Cancer Research Malaysia

“Breast screening is not about fear; it’s about empowerment. We want to give women the confidence to get screened, knowing that these tools are a powerful team designed for their health and well-being.” – Dr Nani Harlina Binti Md Latar, Consultant Breast & Endocrine Surgeon, Sunway Medical Centre

The Campaign – Where Fun Meets Feels 🎉

HOMESOY is making screenings less clinical, more community:

🎥 Short video sharing survivor stories.
📸 Nationwide contest – grab your BFF, take a cute photo, post with #StopThatDotTogether, and win screening vouchers + free HOMESOY 3.0.
🏥 Partner hospitals – Sunway Medical Centre, Columbia Asia, Subang Jaya Medical Centre, KPJ, Thomson, Prince Court, Hospital Picaso, and Hospital Lam Wah Ee. Bonus: free HOMESOY 3.0 for those who get screened.

Real Talk: Sheena’s Story 🙌

One of the most inspiring parts of the campaign comes from Noor Shareena Aleeya Saiful Adli (Sheena). Diagnosed with Stage 1 breast cancer at just 35, with no family history, she was shocked. But thanks to early detection, she’s now thriving, raising her daughter, living her best life, and motivating her loved ones (like her friend Mashita) to get screened too.

“I encourage all women to get screened, like how my dear friend Mashita went for screening too. Early detection saves lives, and Stop That Dot Together is a powerful reminder that we are stronger when we take this step together.” – Noor Shareena Aleeya Saiful Adli (Sheena), breast cancer survivor