Your kid can win a chance to ACTUALLY start a business in Goodday KidSTART’s entrepreneur programme!
Most of us know how kids act; they play, eat dirt, need your help with most tasks, etcetera. And then there’s those kids: kids who look like they’ll file your taxes better than you, who advance much faster than their peers and are itching to do something more. Allow them to channel that ambitious energy into Goodday KidSTART 2.0. Awarded the title of Malaysia’s biggest kid-preneur programme by the Malaysia Book of Records, it’s an entrepreneur programme where youths aged 7 to 14 learn financial literacy and compete as entrepreneurs! There, a prize pool of RM60,000 will be used to realise their dreams.
Goodday KidSTART was launched by Goodday Milk in 2022 and attracted 340 submissions across the nation. In 2023, the programme concluded with a 2 day workshop and a pitching event. The grand prize winner of RM20,000 was 10 year-old Fatimah Basyeerah Binti Mohamed Ackiel, whose pitch was a stroke cognitive skills recovery software application. Why such a specific thing? Because her grandfather who had a stroke, and she wanted to help him.
High entrepreneurship bar aside, the main aim of this programme is to promote better financial literacy and teach critical life skills among Malaysian youth. You may think it’s overkill to start financial literacy at such a young age, but a 2019-2023 report from the Malaysia National Strategy for Financial Literacy shows that 1 in 10 Malaysians believe that they’re not disciplined in managing their finances.
52% Malaysians admitted they would have difficulty raising RM1,000 as emergency funds, while another 52% said they weren’t confident about having adequate retirement funds. The cherry on top is that only 30% of parents imparted financial literacy knowledge at a younger age while the rest either didn’t or didn’t know how to.
So, either you have a kid who’s rearing to go with business ideas or you just wanna start early in teaching life skills, you can check out how to register for this programme here!
