Industry Updates

Posting photos this Raya? Johnson’s will donate RM10 per post to OrphanCare if you hashtag it!

A promotional image for Johnson's 'Meaningful Raya Moments' campaign.

We all know that one person (or we are that person) that posts just about everything online and who experiences major FOMO to social media trends. Especially if they’re a parent. They’re constantly posting pics of their family and children with captions of gratefulness. What a shame such constant posting can’t do much…until now — for every picture or video posted, RM10 will be donated to helping orphans.

Johnson’s is a staple brand in childcare, so it’s no wonder that they’re synonymous with care, trust and family. So from March 10 to April 30, they’re partnering with the nonprofit OrphanCare to help them provide care and support to orphaned and abandoned children in Malaysia! All you have to do is share photos or videos of meaningful moments you had during Ramadan or Raya with the hashtag #DetikRayaBermaknaBersamaJohnson during the campaign period. For every post, Johnson’s will donate RM10 to OrphanCare.

This campaign, ‘Meaningful Raya Moments’, aims to amplify the spirit of giving during Ramadan but also ensures that with every happy moment someone experiences, someone else in need gets their happy moment too. Like kids or not, everyone deserves to be in a safe, loving environment to thrive in and reach their full potential.

A mother playing with her infant baby.

“This collaboration not only raises awareness about the plight of orphaned and abandoned children but also provides much-needed support for our cause. We can make a meaningful difference in the lives of these children, ensuring they receive the love and care they deserve,” — Zakiah A. Rahman, General Manager at OrphanCare.

As it aligns with the Johnson’s and OrphanCare’s aims, this campaign serves as a reminder to cherish every precious first moment with your little ones, from their very first bath to their first Raya clothes. Embrace the love and joy of these milestones. For more information about the campaign and how you can get involved, visit Johnson’s website or Instagram!

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