MATRADE partners with TikTok Shop for more cross-border business opportunities

The Malaysia External Trade Development Corporation (MATRADE) recently announced that they will be partnering with TikTok Shop, in the efforts to intensify cross-border business opportunities through their #ThisisMY Campaign. The campaign was launched by YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, the Minister of Investment Trade and Industry, who said that this campaign would allow Malaysian businesses, distributors, and entrepreneurs to expand into Singapore.

This collaboration between MATRADE and TikTok Shop is part of MATRADE’s Cross Border e-Commerce Development Programme (eBizLink), an initiative under the 12th Malaysia Plan (RMKe-12). So, here’s what it will entail…

There will be activities like knowledge sharing and training sessions!

The #ThisisMY campaign will be intensified on 8 August 2024; taking advantage of ASEAN Online Sales Day (AOSD), an annual event that promotes e-Commerce activities within ASEAN. It will also feature a series of exciting activities including knowledge sharing sessions and training on cross border e-Commerce, with at least 30 Malaysian companies assisted to generate RM15 million in sales.

“We are excited to partner with TikTok Shop, being one of the largest social commerce platforms worldwide to effectively assist more homegrown Malaysian businesses, ushering them towards a greater height of success in the global scene.” – Dato’ Seri Reezal Merican Naina Merican, Chairman of MATRADE

The programme will be looking to attract quality household brands from Malaysia including Julie’s Confectionary & Biscuit, Power Root’s Alicafe Coffee and Oriental’s Super Ring Cheese Snack to be featured in Singapore.