Win up to RM500k with Mountain Dew Malaysia mobile gaming challenge

Mountain Dew has partnered with Honor of Kings (HoK) to bring gamers across Malaysia a new season of the Dew Challenge! And in case you missed it, their previous challenge collaborating with PUBG mobile was a huge success claiming two Guinness World Records.

Launched at EsportsLAH 2024, this campaign is jam-packed with tournaments, prizes, and even the chance to win limited-edition sneakers worth a jaw-dropping RM7,000! It’s time to bring your A-game, because this isn’t just any esports event—it’s a full-blown celebration of gaming, teamwork, and prizes galore.

If you’re not sure which mobile game HoK is… maybe you’ve heard of Arena of Valor (formerly known as Strike of Kings) which is the international adaption. Anyways, HoK is pretty similar to Mobile Legends Bang Bang (MLBB). But the difference? It has more cultural depth and high-fidelity graphics, providing an experience immersed in Chinese heritage.

Fun fact — HoK launched in 2015 before MLBB which was released in 2016. This is for the gamers that say HoK copied MLBB.

Mountain Dew launches their seasonal Dew Challenge

This year, EsportsLAH alongside SneakerLAH 2024, were held at the Malaysia International Trade and Exhibition Center (MITEC) on Nov 2nd and 3rd. It showcased two days of live gaming, tournaments, and the unveiling of the latest Dew Challenge goodies. Even the former Health Minister, Khairy Jamaluddin was there to join in the fun!

The highlight of it all — Five limited-edition sneaker styles inspired by Honor of Kings heroes have been revealed, valued at RM7,000. And if you wanna try your luck at snagging a pair of these bad boys, you can enter their online raffle by heading to their site, or follow Mountain Dew Malaysia on Instagram and Facebook for the entry code and updates.

On top of that, their lucky draw also gives you a chance to win their giveaways, as well as access to an online redemption store offering exclusive Mountain Dew x Honor of Kings merch.

But those aren’t the only prizes calling your name, because…

Mountain Dew challenges mobile gamers to win up RM500,000!

The Dew Challenge continues with a series of tournaments in November, giving gamers across Malaysia a chance to compete for prizes. These tournaments will run across three dates:

• 23 November 2024
• 30 November 2024
• 7 December 2024

Each tournament offers a prize pool of up to RM2,500 for the winning team, along with additional Honor of Kings in-game rewards and other sponsored prizes. The best part? It is open to all, providing a platform for both chill and serious mobile gamers to show off their skills and earn exciting rewards.

“We’re thrilled to partner with Honor of Kings, a game that, like Mountain Dew, stands out for its innovation and ability to keep fans engaged,”

Amy Gan, VP of Marketing, Etika Sdn Bhd

So if you believe that your gaming skills are top-notch and want to test them out, now’s the time to start prepping to join the official premier tournament running from 9th December till May 2025!

You and your team will be competing against other gamers across Malaysia for a chance to participate in the Grand Finale of the Dew Challenge ‘25, for a share of the prize pool of up to RM500,000! That’s a lot of money…

Here’s how to join the tournaments

The Honor of Kings Dew Challenge consists of three Tiers and an on-ground Grand Finale. Here’s how to join in the fun:

• Step 1: Create an account at dewchallenge.com.
• Step 2: Redeem codes and collect Dew Points.
• Step 3: Redeem exciting gifts at the Dew Shop.
• Step 4: Create or join a team.
• Step 5: Compete in Tournament Tier 1, 2 and 3.
• Step 6: Qualify to fight in the Grand Finale.

Here’s more details on the tiers and the grand finale

(A) Tier Three (Always on) – free scrim and go against the best teams

Lowest Tier: free to play – online
Participation : free of charge
2 Tournaments Daily x 6 days x 30 weeks (Tue – Sun)
Up to 64 Teams per Tournament
Earn Dew Points

(B) Tier Two (Always on) – compete for Dew Points rewards

Middle Tier: 500 Dew Points per team – online
Participation: 100 Dew Points x 5 Players (500 per team)
2 tournaments daily x 6 days x 30 weeks (Tue to Sun)
Up to 64 teams per tournament
Earn Dew Points

(C) Tier One (Exclusive) – To qualify for the grand finale

Top Tier: 1,000 Dew Points per team – online to on-ground
Participation: 200 Dew Points x 5 Players (1,000 per team)
4 tournaments daily x 3 days x 16 weeks (Fri-Sun)
Up to 32 teams per tournament
Earn rewards such as Dew Points and challenge points.

(D) Grand Finale (On-Ground)

The grand finale will consist of 16 teams that will compete against each other to win the shared prize pool of up to RM500,000!! But how do they decide which teams make it? The Grand Finale invitation will be based on the top 16 teams placing on the Tier 1 Leaderboard and will be a 2 days on-ground tournament in Klang Valley (tentatively scheduled for May 2025). That means you should start preparing for battle right now!!

The prize money is looking sweeter by the second… So for more details on the tournament such as the rules and eligibility, check out the rule book here.

And who knows… maybe this year will be another Guinness world record-breaking year for Mountain Dew Malaysia.