Samsung’s The Frame TV gets first-ever Pantone certification for color reproduction

If you’re a graphic designer or someone looking to paint their house, you’d likely have heard of Pantone or – more specifically – the Pantone Color Matching System. They’re essentially the world’s authority on color, ensuring that industries and experts won’t fall into an argument like you would with your wife on whether a dress is black or dark blue.

Recently, Samsung’s 2024 edition of The Frame earned the first ever Pantone Validated ArtfulColor certification. The certification recognizes that The Frame’s advanced adaptive color technology meets Pantone’s rigorous standards for authentic color reproduction. And why this is important is because The Frame isn’t just a TV…

…it’s also an art and photo canvas.

While it can be used as a TV, The Frame is specifically designed to exhibit artwork and photographs with true-to-life colors in homes and galleries. The matte display (which reduces glare and reflections) uses Samsung’s cutting-edge QLED display technology to offer viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image according to the ambient light conditions. Once put into Art Mode, The Frame brings any of the 2,300 artworks from the Samsung Art Store to life.

Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards under CIE standard illuminant D65, which is essentially illumination that is more or less equivalent to the average midday light in Western or Northern Europe. Yes, it’s that specifically stringent and The Frame is the first television in the world to meet this requirement.

“Visually, we can also confirm the lifelike quality of the displayed colors and skin tones compared to the physical swatch cards … This is a truly unique, value-added capability of The Frame.” – Lain Pike, Senior Global Director of Product at Licensing at Pantone

With this achievement, The Frame adds another accolade to Samsung’s leadership in color fidelity joining their QLED TVs which received Pantone Validated status in 2022.

The Frame is also available with customizable bezels to match your interior, which is pretty cool as well. Head over to Samsung Malaysia’s website for more details.