Sting hijacks Deadpool & Wolverine, features its bold drinks in a playful campaign

Sting, the dynamic energy drink brand known for its electrifying flavours and vibrant colours, seems to have  launched a stunning new guerilla marketing campaign, in conjunction with the trending Deadpool & Wolverine movie. 

By bringing together the energy of Sting with the iconic and unconventional heroes, Deadpool and Wolverine, Sting seems to have created a buzzworthy fusion that fans won’t want to miss.

Sting’s  flavours, distinguished by their bold yellow and red colours,  capture the essence of the high-octane action and humour of the film. Ads for Sting are placed right after ads for Deadpool & Wolverine across what seems to be 10 digital screens across the Klang Valley, reaching a daily audience exceeding 10 million people

The ads feature the iconic Sting Gold Rush, which  has a unique taste and is mildly carbonated as well as the tasty Sting Berry Blast, a funky alternative flavour with a hint of sweet strawberry goodness.

The Sting flavours appear in ads alongside the “Deadpool x Wolverine” movie, creating a juxtaposition that highlights the bold, adventurous spirit of both brands. The vibrant yellow and red cans of Sting will stand out and compliment the dynamic backdrop of Deadpool and Wolverine’s adventures.

Gold Rush promises a zest-filled citrus punch that embodies the energetic and fearless nature of the iconic character Wolverine. The red flavour, Berry Blast, delivers a powerful surge of humour and unpredictable charm akin to the irrepressible Deadpool, who dresses in a very recognisable red suit.

This campaign clearly appears to continue Etika’s efforts of jiving with popular culture, as exemplified also in recent collaborations with Astro Shaw’s The Experts which were leveraged for Mirinda and Calpis.