#ThinkTwice: TikTok’s New Campaign Reminds Us To Be Kinder
TikTok is the app that has given us everything from viral dance challenges to oddly satisfying videos of people chopping soap. But while it’s all fun and games, TikTok Malaysia just dropped a friendly reminder that the internet can also be a pretty gnarly place if we’re not careful. That’s where their latest campaign, #ThinkTwice, comes in, and it’s not just your typical “be kind” PSA.
TikTok, in partnership with some serious heavyweights like the Communications and Multimedia Content Forum of Malaysia (CMCF), All Women’s Action Society (AWAM), and the Mental Illness Awareness and Support Association (MIASA), has kicked off #ThinkTwice. It’s a digital literacy campaign designed to remind Malaysians to pause and consider the impact of what they post or comment online.
From Scrolling to Soul-Searching: Why TikTok Cares
You might be thinking, “Why TikTok? Isn’t this just a place for dancing and lip-syncing?” Well, it turns out TikTok’s not just about serving endless entertainment. According to Anuar Fariz Fadzil, TikTok Malaysia’s Head of Public Policy, they want users to express themselves “authentically and creatively” — but also safely.
In a world where cyberbullying and online harassment can pop up faster than a viral trend, TikTok’s #ThinkTwice campaign aims to educate its community about responsible online behaviour. Through videos, webinars, and even a whole resource hub, they’re laying out the red carpet for digital literacy.
The Team Players: CMCF, AWAM, MIASA, and TikTok Creators
Joining TikTok on this crusade for a safer online space are some big and serious names aforementioned:
- CMCF is all about encouraging self-regulation when it comes to online behaviour. They want you to realise that your online interactions reflect who you are in real life.
- AWAM, meanwhile, is focusing on how platforms like TikTok can be a space for marginalised communities (especially women) to raise their voices and work towards eliminating online gender-based violence.
- MIASA is here to address the elephant in the chat room: mental health. Their message is simple: Spark meaningful conversations and create an online space where people feel safe to share their experiences and seek support without judgment or the stigma that is often associated with mental health issues.
“Our interactions in the digital world reflect who we are as individuals and as a society. We owe it
Mediha Mahmood, CEO of Communications and Multimedia Content Forum Malaysia
to ourselves to be a positive example that others can look up to and follow.”
A TikTok campaign needs TikTok creators. And #ThinkTwice is rolling out some of their platform’s biggest stars to advocate for the cause.
- @yimotapir: This creator uses art and animation skills to spread messages of positivity and raise awareness about TikTok’s safety features.
- @wfsufina: Known for her educational and informative content, she’s all about reminding users about community guidelines and how to keep themselves safe online.
- @ggatorart: She’s bringing attention to the impact of words and encouraging users to be kind.
Mental Health Matters: LIVE Sessions Coming in Hot
Here’s where things get even more real: In honour of World Mental Health Day this October, TikTok will host a series of LIVE sessions featuring mental health pros, experts, and creators. These sessions aim to tackle some tough but necessary conversations around mental health.
The sessions will also provide you with tools to identify and manage encounters with your mental health
Remember to #ThinkTwice and Make A Difference
At the end of the day, the campaign is about making the online space a better place, one comment at a time. It’s a call to action to stop, think, and reflect on how your words and actions could impact others. So, the next time you feel like leaving a comment, whether it’s on a viral dance challenge or an intense debate about pineapple on pizza; your words live, breathe and sometimes hurt. Do remember to #ThinkTwice.
So, Malaysians, let’s start thinking before we type and play our part in fostering a safer, kinder, and more positive online community.
