Culture Lifestyle Religion Twitter

This ‘extremist’ hijab ad is making foreigners bash Malaysia… (Lol they think it’s real)

Sigh. Lately, it seems like Malaysians just can’t catch a break when it comes to getting bad international media coverage.

Few days ago, a ‘shampoo ad’ shocked/angered a loooot of non-Malaysians on social media… especially on Twitter. Why would people get sooo emo over a shampoo ad, you ask? Let’s take a look:


THE HECK?! What is this woman doing?!

Yep, we know exactly what you’re thinking right now. The video shows a pretty normal entry to a shampoo ad… until it shows a Muslim woman rubbing shampoo foam over her hijab.

Perhaps it’s no surprise that this short, 15-sec video has caused uproar on Twitter – and lotsa tweeters have been circulating it and saying mean things about us 🙁 Many people started bashing Malaysia and Islam on social media!

komens bout us again :( Screenshot from

Uihhhh tak kasi chan betul nih! 🙁 Screenshot from

On top of these tweeters, even some news sites started talking about this ad!

The Indian Voice published this article about the ad, and related the ad to what they termed as ‘draconian Sharia law’. The ad even got on the Reddit train, and another news company 99wiki also wrote about how Malaysian Muslim women are living in deplorable conditions.

Original image from

Original image from

But but, we at Cilisos found a few things suspicious about this video after watching it a few times:

  1. At first look, we also couldn’t find any shampoo brands that we know in the video… was it Sunsilk? Shokubutsu? Who did dis???
  2. Are we actually thaaat ‘insane’? The common answer that we’ve got from everyone is… we’re not as liberal or moderate as we claim to be as a Muslim nation.


So… is this hijab ad even real?!

Even without an obvious branding technique within the 15 seconds, this short video left most people either angry or laughing at the advertiser, and even more so at the brand of Islam in Malaysia.

But guess what. We found the original, un-shortened video! Check it out: 

If you watch the entire video… it’s actually really funny! (To Malaysians, at least.) The masterminds behind this ad, Escarves and Mr The All Shared Production actually decided to make a PARODY video of a 2006 Sunsilk ad. The founder of Escarves, Eyda Sukiman also had a role in coming up with the idea!

LOL @ Optimus Prime! Screenshot from the ad itself

LOL Transformers?!! Screenshot from the ad itself

The entire 2-minute long video was to create brand awareness for Escarves. The idea of a Muslim woman putting shampoo on her hijab was to show that Escarves’ hijabs are really, reaaaally comfy.

“Our headscarves are as comfy as how your hair would feel after shampooing. That was what we were trying to deliver in the video.” – Representative from tells Cilisos (translated)

Original image from

Original image from

The cliché storyline of a guy falling in love with a girl, and ends up talking to her about his PTPTN loan being stuck… it was all for advertising purposes for the company.

“We also wanted to deliver the message that PTPTN loans wajib dibayar (must be paid) otherwise people would be blacklisted.” – Representative from to Cilisos (translated)

Now that we know that Escarves’ intentions were genuine, this brings us to the next question…

Sabah's actual independence day also 31st Aug. Why so heboh?


What do the fellas at Escarves think about these mean comments?

When we approached them for comments over the uproar on Twitter, it was surprising and sad that they were actually used to people blowing things out of proportion on social media.

“They didn’t understand the whole story… People are always searching for bad things instead of good messages we want to deliver.” – Representative from to Cilisos

It also comes as no surprise to them that the rise of Islamophobia around the world affects them too. But despite seeing the backlash on social media over their video, the folks at Escarves didn’t take it to heart!

“Extremist for what? (laughs) Sometimes we don’t understand that kind of people.” – Representative from (translated) to Cilisos

On a side note, Escarves also told us that if one looked close enough, all the female models throughout the ad were wearing Escarves’ headscarves.

“If you realised, all the models in the ad were wearing our collection (of headscarves)” – Representative from (translated) to Cilisos


Aduh. Don’t pull the trigger so easily lah.

This super fast anger towards the video (faster than ordering teh ais in a mamak) shows us just how serious the problem of fake news is in the online world.

In fact, remember the 12-year-old Malaysian girl who was forced to quit a chess tournament for dressing ‘seductively’?

Apparently, this was deemed 'seductive'.

Apparently, this was deemed ‘seductive’. 

Many news outlets, including international ones like BBC and Huffington Post, published articles on an accusation made by the girl’s coach that the tournament director, Mr Sophian A. Yusof, was present at the time the incident happened. In fact, an angry Facebook post featuring his face and credentials was also widely circulated.

By looking at the comments to that accusation, the whole of Malaysia believed it too. But considering the situation, it’s quite understandable how anyone and everyone got upset over the news.

Original image from

Original image from

However, the director himself said that he was actually not there when the incident happened! He said that he was only informed about the incident through reports written by his arbiters.

Due to the angry remarks he’s received against himself, Sophian had lodged a report with both the police and the Malaysian Communications and Multimedia Commission (MCMC) over the false accusation made by the girl’s coach, Kaushal Khandhar. He also said that his family was greatly affected by the entire incident.

“I am a father too, I have a family. Do you think I would do something like that?” – A shaken and teary Sophian tells The Malaysian Insight 

Anyway… Regardless what new story that trends on your timeline, whether it’s about hemlines or shampoos on hijab or mass kidnappings across the Thai border, there’s one lesson to be taken away from this – always, ALWAYS fact check what you read or see online.  In a digital era where fake news is everywhere, it is now more important than ever to always know how accurate are the things you’re seeing in the online world.

Let’s try to make sure there are less cases of what Escarves had to go through in the future!

Leave a Reply

Your email address will not be published. Required fields are marked *

Here at CILISOS, we believe that the only way to consume information is with a serious dose of flavour. Our aim is to make mundane things like news and current events entertaining, and informative, hopefully in equal measure. Read More

The Serious Legal Stuff


Cilisos Media Sdn. Bhd. Copyright © 2020. All rights reserved.

To Top
Send this to a friend