Warner Music Malaysia had a massive 2024. Here’s the recap…

If you thought 2024 was just another year for Malaysian music, think again. Warner Music Malaysia (WMM) didn’t just ride the wave—they MADE the wave, hitting milestone after milestone with festival firsts, artist breakthroughs, and brand collabs that had everyone talking. From setting up concerts that felt like national events to making sure local artists made bank, WMM proved that they’re not just here to play, they’re here to win.

So, what exactly did they do? We break it down for you.

1. They threw concerts that got thousands of Malaysians hyped

Malaysia’s live music scene has been blowing up, and WMM made sure they were at the heart of it. Futureland Festival debuted at Stadium Merdeka and pulled in 20,000 screaming fans—that’s more people than a full-capacity Bukit Jalil indoor stadium crowd! Meanwhile, the Warner Music Fest 2024 toured eight universities, bringing over 7,000 students some serious live music vibes.

Concerts in Malaysia are getting bigger and better, and it’s exciting to see labels like WMM making sure local and international acts get the spotlight.

2. They made Malaysian music part of the culture

WMM didn’t just focus on the charts—they made music a key part of Malaysia’s cultural scene. They teamed up with the Football Association of Malaysia (FAM) to hype up Harimau Malaya with sick beats (because football without music is just… exercise).

They also collaborated with FINAS (The National Film Development Corporation Malaysia) to invest in film production, ensuring more local artists got the chance to be featured on movie soundtracks. This is a game-changer because it gives Malaysian artists a shot at making it big beyond just Spotify streams.

3. Local artists and international artists thrives in Malaysia

If you’ve been vibing to local music this year, chances are you were listening to MASDO. These guys weren’t just popular—they were Malaysia’s second most-streamed artist and the #1 band on Spotify. Oh, and did we mention they also bagged an MTV EMA award?

Then there’s Sarah Suhairi, who became Malaysia’s Top Spotify RADAR artist, with her track “SAH” ranking as the third most-streamed song in the country. Emerging talents like Fimie Don, Empty Page, Nabila Razali, and Rizal Rasid also made waves, proving that Malaysia’s music scene is fresher than ever.

And if you’re into international music, you’ve probably noticed that Malaysia is no longer just a stopover—it’s a major market. When Rosé from BLACKPINK dropped Rosie, all 12 tracks entered Malaysia’s Spotify Top 200. Meanwhile, Bruno Mars’ track “APT” stayed at #1 on the Malaysian charts for 12 weeks straight. That’s almost THREE MONTHS of Bruno Mars on repeat.

4. WMM worked with the government. They also made brand partnerships

It’s not all about concerts and playlists. They also got involved in the bigger picture, collaborating with Rocketfuel and working with KPIMM and JK-PTIM to make sure the Malaysian music industry keeps thriving. Having the backing of government initiatives means more opportunities for local artists and a stronger music scene overall.

WMM didn’t just focus on music—they made sure artists got that $$$$ by locking in brand partnerships that actually made sense. Big names like AEON, CelcomDigi, GRAB, OPPO, Tealive, Watsons Malaysia, and YES jumped on board, allowing artists to collaborate creatively while reaching new audiences.

Warner Music Malaysia isn’t slowing down, bigger things to come

After a killer 2024, it looks like WMM isn’t slowing down anytime soon. With bigger concerts, stronger artist development, and even more international collaborations in the works, 2025 might just be the year Malaysia truly becomes a regional music powerhouse.

For now, we’ll just keep blasting SAH and waiting for the next banger.