Raya is NEVER just a two-day celebration. The excitement starts all the way from Ramadan with all its glorious Param food (that’s Pasar Ramadan ye, bukan Parameswara). Then when Syawal month begins, really raya sampai sebulan! But with all that great celebration… sure comes great expenditure, right?
Orang putih pon tak sabar nak raya pic.twitter.com/8olENXBFML
— H3LM (@KauaiDream) June 10, 2016
So the question we had in our heads was… how do Malaysians spend during raya season? To figure this out, we partnered up with 11street to ask Malaysian consumers a set of questions about their raya spending — from how much money they slipped into duit raya packets, right down to how do they decide on the color of the curtain…
So before we present you our findings, here’s a few things you might want to know about the 2,162 people who took the survey:
- People from Selangor and KL make up a big chunk of the respondents, but there’s enough representatives from all of the other states (well, maybe except Perlis >.<)
- We have A LOT of married respondents, for some reason
- The biggest age group are from 20 to 40 years old
Well that’s about it, really. Other profiles are pretty standard across the board. For now, let’s start with the juicy juicy findings…
1. Rich Malaysians dem generous with duit raya for parents and gramps… but kids all RM 10 only
While majority of Malaysians who earn RM2K to RM10K give their parents RM100-RM150, the riches are stepping up their game with the majority of people who earn above RM10K giving RM500.
However, almost EVERYONE seems to agree upon on… NOT giving kids more than RM10, as chosen by 95.56% of the respondents. Yes, let those cheeky monkeys learn the value of money the hard way… by making them count one ringgits satu-persatu.
2. Women are shopping online for clothes, men for groceries
While shopping online, women are 12.27% more likely than men to shop for clothes, which might explain why 55.94% of women also said that while they are cool with online shopping in general, certain things still need be touched and felt in order to make an informed decision.
And where’s the men? Well, they seems to be stuck at the virtual vegetable section. Compared to women, when online, men are 4.18% more likely to shop for furnishing and decorations and 2.22% more likely to shop for groceries. Basically, everything that doesn’t require them to check for their own waist size before buying. (Or maybe they should, especially for the groceries.)
3. Your raya spending DOUBLES once you reach your 30s
While the majority of respondents aged 18-20 (39.13%) and 21-29 (35.59%) spent around RM201 to RM 500 for raya, this spending doubled as they reach older. A big chunk of respondents aged 30-39 (30.76%), 40-49 (29.28%), and 50-59 (36.36%) spent around RM501-1000 for raya.
Looking across household income, RM500-1000 also seems to be the most comfortable amount to spend among the majority of respondents earning RM3001-RM4000 (33.93%), RM4001-RM7000 (32.55%) and RM7001 to RM10,000 (34.08%).
Hmm, around RM1K for raya. Malaysians are still pretty modest when even during festivities, it seems 🙂
4. Regardless of age, traditional baju raya is still the best baju raya
Baju raya and lagu raya are more similar than we know – they are classic, relevant and NOT suitable for ballroom dancing.
Which is why across all ages, the majority prefers traditional clothing (baju Melayu, baju kurung, sampin, dan yang sewaktu dengannya) over others. And speaking of baju raya, the majority 66.84% also said it doesn’t matter what color are they wearing as long as it matches with the house!
5. Unmarried couples are more keen with the latest trends
Since everybody love their traditional baju raya, interests for modern fashion are mostly low among single and married couple – under 20% for High Street fashion, under 10% for luxury brands and Korean fashion.
Things however is a little different among couples who are in a relationship but not married who shows extra interest in High Street fashion (28.80%), luxury brands (13.60%) and Korean fashion (12.60%) as their baju raya. Such, is the power of puppy love.
6. Very few people are concerned with online security (except kids in their 20s!)
People are still largely comfortable going to shopping malls and pasar. But it’s not for the lack of trust in online shopping though, since only 2.02% are concerned about security, and they mostly come from people in their twenties.
7. Most Malaysians don’t make an effort to cut hair before raya (except the mega-rich)
You’ve heard of baju raya, kasut raya, and hantu raya. But is there such thing as rambut raya? Well there is, according to the majority 25.93% of above-25K earners who spent more than RM100 for haircut.
As for the majority of others, they prefer not to make any effort for a haircut right before raya. Just shave beard and ketip kuku cukuplah, we guess.
8. Getting married increases your expenses, with or without kids
Whoever thought that getting married means splitting the bill into two might want to rethink it again, cause it seems like almost all expenses increased once you are married, with or without kids. This include the expenses of food, groceries, furniture and duit raya.
9. People plan their travel surprisingly late
For a holiday that most people have been looking forward to for weeks (some people even bought their tickets 1-2 months beforehand), we’re pretty lax when it comes to planning it. 41.84% of respondents plan their travel back home only 0-3 days in advance. Like a true Malaysian.
10. Errbody LOVES their free sampul duit raya
After all, you’ve already paid so much for those duit kertas, no need to pay more lah for the kertas around them! 82.80% of the respondents opted for free sampul duit raya that you can get pretty much everywhere – from the banks, from your clients, and from your clients’ banks.
You can even ask your Chinese colleague for extra ang-pows envelope that they didn’t use last year because they decided to get married AFTER the CNY.
11. Guess which state is the most financially responsible?
Now, time for some state-based trivia! Based on our survey, we found out that:
- Kelantanese are the least prepared (although not by much comparatively), with 26.92% starts saving 1 month before raya.
- Terengganu-ians are the most prepared when it comes to saving before raya, with 22.39% starts saving more than 3 months before raya.
- Penangites are most likely to use credit card at 15.05% of its users.
- While Sabahans and Sarawakians just generally spend lesser for raya as compared to their West Malaysia neighbors. (They are paying more to balik kampung though).
Of course, with cost of living going up, we understand it might not be so easy for Malaysians to save…
And so the easiest way to save money is to….
Salam Ramadan and Aidilfitri errbodeh!