HOMESOY campaign empowers Malaysian women to take charge of breast cancer prevention

HOMESOY launched its HOMESOY 3.0 “STOP THAT DOT” campaign to encourage early breast cancer detection and raise awareness among Malaysian women. The campaign emphasises the vital importance of early detection and the need to take early action, which is a key agenda for the brand.

A symbolic highlight of this campaign launch is the unveiling of the “STOP THAT DOT” Pink Ball (or dot). The dot represents cancer cells that, if left undetected, can grow and disrupt health. However, when caught early—even at the size of a dot—lives can be saved, and the chances of full recovery significantly increases.

The HOMESOY 3.0 campaign features a heartfelt brand film and a dedicated microsite, providing consumers. Through this microsite, you can easily pledge your support with a simple click, demonstrating your commitment to advocating for early detection and breast cancer prevention.

The Role of Soya Nutrition

Through collaborative efforts with CRMY, Ace Canning continues its commitment to breast
cancer prevention with its annual donation of RM50,000 to CRMY to support their research initiatives in combating breast cancer.

At the launch event held at Le Meridien Petaling Jaya, Ms. Chang Wan Ping, Marketing Director at Ace Canning Corporation Sdn Bhd, emphasised the brand’s commitment:

“At Ace Canning, we are honoured to stand shoulder to shoulder with women in this crucial battle. Breast cancer is not just an individual struggle; it resonates throughout families and communities.

Through the ‘STOP THAT DOT’ campaign and our #ScanNowSpotEarly initiative, we want to remind every woman that she is not alone.”

According to the Malaysian Study on Cancer Survival, only two out of three Malaysian women diagnosed with breast cancer survive beyond five years. This is much lower as compared to other Asian countries such as Japan, Korea and Singapore.

While factors like age, gender and genetics cannot be modified, there are modifiable lifestyle choices that may reduce the risk of breast cancer such as having one or more children before 30, longer breastfeeding duration, avoiding smoking, maintaining a healthy lifestyle, and eating a balanced diet.

Professor Dr. Cheong Sok Ching, Chief Scientific Officer of Cancer Research Of Malaysia (CRMY) explained during her talk on Bridging the Gaps in Breast Cancer Care:

“There have been various studies evaluating the protective effect of soya products or soya isoflavone on breast cancer risk and some of these have demonstrated a protective effect.”

Ms Soo Sek Yow, Head of Soya Nutrition Unit of Ace Canning added:

“Soya contains isoflavones, a type of phytoestrogens that are found in plants. These isoflavones compete with natural oestrogen, potentially reducing the risk of breast cancer. We aim to support research to establish a link between soya consumption and the reduced risk of developing breast cancer.”

During Soo’s talk on Soya Nutrition and Breast Cancer: What the Evidence Shows, she shared
evidence-based information to dispel common misconceptions about soya and breast cancer.

“Research, particularly in Asian populations, have shown promising associations between high
soya intake and lower breast cancer risk.

While further research is needed to fully understand the mechanisms, these findings suggest that incorporating soya into a healthy diet may offer benefits in lowering the risk of developing breast cancer”

Dr. Cheong added that Cancer Research Malaysia’s work is essential in determining the ideal time in women’s lives to consume soya, and to establish the recommended amount needed to achieve its desired protective effect.

Inspiring Survivor Stories: Real Lives, Real Lessons

At the heart of this campaign is a powerful brand film, brought to life through visual storytelling in collaboration with HOMESOY’s agency partner, Asterisk Advisory.

The film features six Malaysian breast cancer survivors from diverse backgrounds and ages, who share their personal journeys and emphasize the life-saving importance of early detection.

While the presence of the dot may escape you, it won’t be missed when you #ScanNowSpotEarly though a mammogram.

HOMESOY has partnered with more than 20 private hospitals to offer a complimentary pack of HOMESOY 3.0 Soya Milk for every breast screening sign-up during its campaign period. HOMESOY 3.0 calls on all Malaysians to join the “STOP THAT DOT” movement. Whether it’s encouraging a loved one to get screened, sharing the message with your community, or pledging support online, every action matters in the fight against breast cancer.

For more information about HOMESOY’s “STOP THAT DOT” campaign, please visit
http://www.stopthatdot.homesoy.my. To learn more about HOMESOY, HOMESOY 3.0 and Ace
Canning Corporation, please visit http://www.homesoy.my.