Malaysians can now enjoy Joybean’s fresh soy-based products at 7CAFé by 7-Eleven
Joybean, the popular brand known for its fresh soy-based beverages and snacks, is excited to announce it’s partnership with 7CAFé by 7-Eleven, perfectly timed for the celebration of 7-Eleven Day. The launch marks the introduction of its fresh soy milk and three delightful soy milk puddings, original, chocolate, and strawberry.
Joybean is Simple, Delicious and Healthy
Made with non-GMO beans sourced from Canada, this launch embodies Joybean’s mission to share joy and wellness through wholesome, plant-based drinks and snacks. With each sip of its freshly made soy milk and every spoonful of pudding, Joybean invites customers to savour the flavours of their childhood, offering a nostalgic taste. The freshness of each product is guaranteed, ensuring a value for money experience with every purchase.
“With 7-Eleven’s renowned name and extensive network, we’re confident that Joybean will become a go-to brand for anyone seeking plant-based options, whether it’s part of their daily routine or a quick refreshment.”
Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad
Joybean plans to reach 2,500 7-Eleven stores by 2025
Joybean, one of Berjaya Food Berhad’s (BFood) most prominent brands, is making headlines with its entry into 7CAFé by 7-Eleven, a significant milestone in BFood’s growth strategy. While Joybean’s ready-to-drink (RTD) and ready-to-eat (RTE) products are already available in 7-Eleven stores, this fresh partnership allows Joybean to bring its freshly made options directly to 500 7CAFé by 7-Eleven outlets.
But it doesn’t stop there, there are plans for Joybean to reach to more than 2,500 7-Eleven stores by the end of 2025. This move enables BFood to tap into Malaysia’s rising demand for affordable, nutritious, plant-based options with convenient access.
So whether you’re vegan or not, treat yourself to Joybean’s fresh soy milk for just RM 3.90 a cup or their puddings for only RM 3.50 now! To discover more about Joybean, follow their Instagram.
