Malaysia in a Tortilla? No! Malaysia in a Rollti-lah!
About 5 years ago, we heard from this iconically Malaysian video that:
“Everything the light touches, can be put inside a roti.” – StevenBonesEverything, 2018.
Ah yes, the pride of Malaysians wrapped in a single.. photo. Image sourced from MostShareNews.
Well ladies and gentlemen, 5 years later, that line about roti is now realiti, because Rollti has officially rolled out in PJ City! (In The Starling to be exact, hehe)
Seeking to offer a taste of Malaysia wrapped in a Roti, Rollti is a new Malaysian grab-and-go concept restaurant offering an innovative take on Malaysia’s beloved Roti Canai. Departing from the conventional flatbread approach, the roti canai wraps are crafted in a way that can be filled with a variety of crisp vegetables, savoury proteins, and exceptional locally inspired sauces like Rendang, Sambal, Satay, Curry and much more. The fillings are undoubtedly familiar to the tastebuds of typical Malaysians, who (as we all know), valiantly defend the local food scene, and take immense pride in its globally renowned culinary heritage, known for diverse flavours and cuisines.
Keith Loh, Chief Executive Officer of Rollti. Image provided by Rollti.
Rollti CEO, Keith Loh, explained that Rollti represents the future of roti canai, as it showcases the rich and diverse flavours of the Malaysian food scene, while also conveying pride in Malaysian culinary tradition. With the start of this business, Keith explains that Rollti plans to “roll out” a new experience for our customers and eventually expand across the nation so all Malaysians can unfold this modern twist to their traditional roti canai.
Speaking of Rollti’s plans, Keith also mentioned that Rollti is already planning to “roll out” to more locations:
“With the kick-off of our first outlet in Starling Mall, we are securing another 10 more locations from now till the end of 2024. With our first ever store at The Starling mall, we have just expanded another outlet that will be launching soon at NU Sentral. This is in line with our group’s ambition of having 100 outlets in the next 5 years across Malaysia and the region”.
Rolled fresh to order, Rollti allows you to savour your roti canai on the go. Image provided by Rollti.
There are rolls for Malaysians from all walks of life, as Rollti is committed to incorporating variety into its menu via halal ingredients and plant-based fillings. The process of making the Roti is equally interesting, powered by sheer technology and skills, Rollti seeks to emulate an elevated experience of your roti at the Mamak but in a grab-and-go format with a flip. Customers will get to see their rotis being made from scratch and assembled within 6 to 7 minutes of ordering.
Nabil Ahmad savouring his flavour choice of Rollti. Image provided by Rollti.
Amber Chia with her choices of Rollti flavours. Image provided by Rollti.
Lapar ke? Rollti also has promos including:
- An exclusive Party Pack promotion where you get to mix and match an array of 10 wraps with either a sweet or savoury option for only RM99!
- Exclusively collaborating with Harvest Gourmet, you can get yourself a Meat Free Wonder wrap and Power Pandan Frappe for RM19.50 every Tuesday!
Malaysians, let’s get this bread, get a Roti from Rollti today!
For more information about Rollti, do visit their website, Instagram, or Facebook!
