Guess which Coldplay song kena meme the most in M’sian ads?

When Malaysians found out they were getting the Adventure of a Lifetime when Coldplay was con97firm having a concert here, seas of Coldplay fans would rise once they gave the word.

….and for many companies, it was also a prime opportunity to Fix You up with some neat Coldplay references in their ads; arguably started by McDonalds:

But as you’re probably already cringing from the paragraphs above, not all Coldplay songs are easily memeable. After all, nobody said it was easy (that’s the last one, we promise.). We categorized every ad we could find by the Coldplay song reference and, while you might think the most popular (or perhaps easiest song) to use was Yellow, it was actually….

Fix You (7 references)

On the top spot is Fix You, a song Chris Martin wrote to comfort Gwyneth Paltrow after her father died. If you’re wondering which brands worked the lyrics or title into their products, well, wonda no more!

1. Wonda Coffee

2. IKEA

3. Ajinomoto

4. nanoSTIX

5. ShopBack

6. Bank Islam

7. TNB

Some companies also took things a step further by adding animation. We’ll embed the animated ones so you’ll get the full experience

Ada peminat #Coldplay kat sini? Coldplay dan TNB ada persamaan = berusaha ke arah dunia yang lebih mampan. Tahun 2021, band popular ni taja Interceptor 005, mesin perangkap sampah di Sungai Klang. Awesome! #ESG #BetterBrighter pic.twitter.com/skcKtFjxVd

— Tenaga Nasional (@Tenaga_Nasional) May 12, 2023

Yellow (6 references)

Yellow is Coldplay’s signature song, being the one that broke them into the international mainstream.

While the meaning of of the word “yellow” in the song has been disputed, perhaps the truest explanation is that there’s actually no meaning and Chris Martin just makes up stories when asked about it.

1. Maggi

2. McDonald’s

3. M&S Santan Kelapa

4. Julie’s

5. Carsome

6. La Cremeria

My Universe (4 references)

A collaboration between Coldplay and BTS was rumored after the K-Pop band covered Fix You in early 2021. The song is a story of putting love above all differences and is, true to lyrics, seen as a perfect union of both bands’ musical styles.

1. Petronas

2. Bask Bear

3. Maybank

We are made for each other. 🪐#MyUniverse #ForYou #IYKYK pic.twitter.com/KsXPZxrocQ

— Maybank (@MyMaybank) May 11, 2023

4. TGV

𝘈𝘯𝘥 𝘔𝘪𝘯𝘮𝘪𝘯 𝘫𝘶𝘴𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘱𝘶𝘵 𝘺𝘰𝘶 𝘧𝘪𝘳𝘴𝘵 🫶🍿 pic.twitter.com/H9buBrb0uy

— TGV Cinemas 🇲🇾 (@TGVCinemas) May 11, 2023

A Sky Full of Stars (2 references)

This is Coldplay’s first dance track, co-written and co-produced with Avicii. The song was played in a number of notable introductions: the announcement of the Apple Watch in 2014, and Joe Biden as the US President – it was his late son’s favorite song.

1. Fixi Books

For context, this was a joke for supporters of the local publisher. But now some people are asking for an actual book to be written.

2. Swifty

I Want Something Just Like This (1 reference)

A collaboration between Coldplay and The Chainsmokers, the lyrics were apparently written after an hour of freestyling which The Chainsmokers’ Andrew Taggart said was a “stream of conscious”

Texas Chicken

 

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Adventure of a Lifetime (1 reference)

Apparently this song was inspired by Chris Martin’s brief romance with Jennifer Lawrence in 2014. Apparently la.

Epic Homes

The Scientist (1 reference)

The most distinctive part of this song is its piano riff, which has been widely praised and sampled. However, piano enthusiasts initially had trouble replicating the exact sound… the reason being that the recording was done using an out of tune piano.

Pos Malaysia

Let us know if we missed any, or if there were some obvious ones you were surprised didn’t get made. For example, we were surprised no one used Viva La Vida (Perodua Viva?) or that we didn’t see a Yellow one from Digi.